School of Modern Languages

Events Items

Multiple Cases study on Cultural Integration Mode of Cross-Border M&As for Chinese Enterprises

Date/Time: 16 December, 16:00-18:00

Venue: Room 3.07, Newcastle University Business School

Professor Yanzhao Tang, Xiamen University

Based on the perspective of corporate culture integration, Prof. Tang will talk about the building of a multi-stage culture integration selection model, with X, Y axes representing both parties’ willingness of absorbing each others’ enterprise culture, and Z axis showing the stage of culture integration.

He will also discuss the multiple-cases-study method to analyse critical factors to selection of cultural integration mode, in order to verify the dynamic selection mode.

Then he will further demonstrate different cultural integration modes in different stages, hoping to provide useful reference for cultural integration activities of Cross-Border M&As for Chinese enterprises.

Admission is free and no pre-booking is required. For further information contact the Confucius Institute by email confuciusinstitute@newcastle.ncl.ac.uk or telephone: 0191 208 8345.

Professor Tang