Supergen Energy Networks Hub

ECR Committee Members

Dr Ronnie Das
Ronnie Das ECRC

  • Lecturer in Digital Marketing and Data Analytics
  • Email:
  • Address: Newcastle Business School, Northumbria University

Dr Ronnie Das is a Lecturer in Digital Marketing and Data Analytics. His research and consultation experience is embedded in understanding consumer behaviour in digital age, exploring the use and application of machine learning and big data for automation. Ronnie has taught across various universities in the UK, and particularly engaged in helping SME’s to develop and adopt competitive digital strategies.

Outside the UK, Ronnie has also worked closely with several Dutch businesses, and is open to help organisations in understand marketing automation and consumer behaviour in the digital age. Ronnie is engaged in writing impact blogs for London School of Economics and Harvard Business Review, he also works relationships with a number of scientists at CERN.

As a keen follower of the Supergen Energy Networks Hub, Ronnie proposes to play a key role in creating and diversifying its scope debating consumer behaviour and economic impact in the sector. As conservation and efficiency remains a top strategic agenda within the energy sector, he aims to take a leadership role in developing the following agendas and create new projects in conjunction with industry and academia.

  • Analyse and debate the critical economic impact of energy networks
  • Cost benefit analysis of accelerating technological advancement towards achieving ‘net-zero’
  • Role of Big data and blockchain in modelling and forecasting renewable energy production
  • Consumer centric technology adaptation

Follow Ronnie on Twitter @RonnieDas11