Institute for Sustainability

Staff Profile

Brett Cherry

Science Communications & Marketing Mgr


Primary Role

My primary role in the Faculty of Science, Agriculture & Engineering (SAgE) at Newcastle University is to lead on the interpretation and dissemination of information relating to research, teaching and engagement activity and its outcomes to a wide range of internal and external stakeholders, and specialist and non-specialist audiences.

I have a special interest in the UN Sustainable Development Goals and work in collaboration with the Newcastle University Institute for Sustainability to communicate research relevant to the Goals for policy, industry and public audiences. 

I also write for specialist publications in energy, water and sustainability for practitioner and policy audiences.

Main Duties & Responsibilities:  

  • Work closely with the Marketing and Communications Manager to develop, plan and implement multi-channel, multi-stakeholder communications and marketing campaigns, with a particular emphasis on preparation for REF2021.
  • Lead on communications and marketing, especially at the research to policy interface, for the Institute of Sustainability including overseeing its website, blog and social media channels.
  • Production of marketing materials (print and digital) for the Faculty and academic Schools, ensuring alignment with University planning, branding, guidelines and policies.
  • Build and maintain relationships with academic, research, technical and administrative staff in order to encourage them to identify and share content and evidence for celebration and success.
  • Carry out market research, stakeholder and competitor analysis to inform the positioning of the Faculty, its academic Schools and the Institute of Sustainability.
  • Contribute to the Faculty’s events programme, helping to ensure maximum value is derived from the resources deployed.
  • Manage and develop the Marketing and Communications Officer. This involves setting objectives, overseeing and reviewing workload and progress.

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I am a specialist in Science Communication, but communicate university research more broadly through communications and marketing support for the Institute for Sustainability, that focuses on interdisciplinary research in sustainability across all three faculties of Newcastle University. 

A journalist and researcher by training, I enjoy writing for the web and print as well as visual media production, including video and infographics. I also work with external stakeholders to organise events for a variety of publics as well as experts and non-experts in policy and industry. I have worked in academia for seven years.

My academic and professional careers have revolved around science communication, philosophy, the physical sciences, media studies, science and technology studies and journalism. I have worked as a writer and researcher in environmental and science journalism, and as an investigative reporter, in the US, Canada and the UK. I was also a researcher in renewable energy for NGOs, and for an educational non-profit on solar energy. I am interested in the novels of Philip K. Dick and their relation to technological society.