MCH2080 : Celebrity Culture
- Offered for Year: 2019/20
- Module Leader(s): Dr Gareth Longstaff
- Owning School: Arts & Cultures
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||20|
This module aims to:
1. Enable students to develop a core base in the field of ‘celebrity culture’, associated concepts and media.
2. Allow participants to develop specialisms on the basis of specific interests (e.g. the media and celebrity; cultural/political economies of celebrity; ‘fans’ and audiences; reality television, gender, representation and identity).
3. Encourage students to consolidate methodological and critical skills in studying practices, texts, qualitative and quantitative material in the spheres of celebrity culture, celebrity and media studies.
4. Examine the rise of celebrity culture and the role of celebrities/stars both globally and locally.
5. Investigate and understand the culturally and temporally specific nature of ‘celebrity’ and fame and to develop case studies of specific ‘celebrities’, cultural trends and practices.
The module aims to critically and theoretically investigate the rise of the celebrity during the twentieth century by locating and mapping the paradoxical and contingent nature of fame. The module will situate the conflicting and contrasting notion of the contemporary ‘celebrity’ alongside established versions of celebrity identity and identification. By positioning the politics of the ‘ordinary’ social sphere against the ‘extraordinary’ world of celebrity culture, it will use literature and theories from the fields of media and cultural studies, critical theory and visual culture to evaluate and bring to bear contexts and case studies. The module will be organised around three key themes :
• Theoretical approaches to ‘celebrity culture’ and the media
• Celebrities, discourse, identity and representation
• Celebrity, consumption, capitalism and cultural change
Outline Of Syllabus
Issues covered to include
What is ‘Celebrity’? : Histories, Themes, Issues and Paradigms?
Theories of ‘celebrity’ and ‘celebrity culture’;
The Media and celebrity; The Inter-textual : Film, TV, Music, Magazines and Internet
The Cultural/Political Economy of Celebrity; Taxonomies of fame
The Audience-in-the-text; Fans, fandom and desire
Profitable Pleasures; Advertising, Branding and Endorsements
Subversive Celebrity Strategies; Pornography, sexuality and ethnicity
Reality television; Authenticity, performance and identification
Death, Violence and celebrity / Murder (infamous) celebrity
|Scheduled Learning And Teaching Activities||Lecture||12||2:00||24:00||N/A|
|Guided Independent Study||Assessment preparation and completion||2||30:00||60:00||N/A|
|Guided Independent Study||Directed research and reading||1||60:00||60:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||12||1:00||12:00||Seminars|
|Guided Independent Study||Independent study||1||44:00||44:00||N/A|
Teaching Rationale And Relationship
The module aims to encourage the development and comprehension of contemporary themes and issues in the field of celebrity culture and media studies. Theories of identity, representation and culture will be discussed in relation to historical and cultural context, consumption and production, mass media texts and cultural economies of fame. Lectures and seminars introduce and develop ideas and group work allows students to consider material in more practical detail. A combination of lectures, seminars, group work and oral presentations will be combined with private study, essay writing and case study (or similar) project which investigates key aspects celebrity culture, stardom and fanaticism.
The format of resits will be determined by the Board of Examiners
|Essay||2||M||50||Timed Assessment, 1500 words|
|Essay||2||A||50||Essay, 2500 words|
Assessment Rationale And Relationship
The timed assessment will test students' research skills, problem solving abilities, adaptability and initiative. In an allocated time slot students will have to show a broad and thorough understanding of specific research methods and theoretical approaches used in the area of celebrity culture and media/cultural studies, to apply these methods and to present their findings in an original, coherent, credible and convincing case study report. The length of the report should be 1500 words.
The critical/theoretical essay will allow students to demonstrate analytical and critical skills, to develop their information literacy and to practice their writing skills. They will demonstrate a thorough understanding of the chosen question, its applicability to other areas, its importance in developing research, as well as its limitations. The length of the essay should be 2500 words.
This assessment fits well with the formative side of the module as well as encouraging students to engage with and reflect upon a reinvigorated academic field. The assessment allows students to develop critical and evaluative skills and stresses the importance of working to deadlines and goals.