MCH2088 : Feminist Approaches to Media Analysis
- Offered for Year: 2019/20
- Module Leader(s): Professor Karen Ross
- Lecturer: Dr Anne Carruthers
- Teaching Assistant: Ms Marloes Jansen
- Owning School: Arts & Cultures
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||20|
This module aims to introduce students to some of the key themes associated with the relationship between media and gender, using key theoretical concepts such as patriarchy, framing and agenda- setting to explore the varied forms of gendered media relations. We will look at the ways in which versions of masculinity and femininity are routinely circulated in popular media through a discussion of examples drawn from newspapers, TV and radio. We will also explore the kinds of gendered relations which exist within media industries themselves, looking at the gendered political economy of the sector. Who speaks in the media says important things about voice, agency and authority and we will be looking at the ways in which women and men as public and private figures are encouraged to or prevented from speaking in the media. We will also discuss the ways in which women and men have subverted the media’s agenda by developing their own media artefacts from both within mainstream media but also in the independent sector. Gender is more complicated than simply the biological differences between women and men and turns on the constructed and normative nature of those differences and the module will aim to unpack this casual term by interrogating the implicit forms of difference such as ‘race’, disability, sexuality, class and age which are also constructed and contested terms. Importantly, module content and the readings associated with each topic are historically grounded in research theory and practice and draw on current research practice and findings as disseminated through discipline-based journals with an international focus. Constructed notions such as gender and ethnicity are both culturally and geopolitically situated and it is important to understand local, regional, national and international contexts when exploring gender and media, not least because so much media is now globally accessible and distributed. Students are expected to use electronic databases and other bibliographic resources to access contemporary examples of current research in a global context.
Outline Of Syllabus
Theories of gender in/and media
The disciplined body
Race and sex
Gendering media industries
Gender in/and the news
Gender and digital media
|Scheduled Learning And Teaching Activities||Lecture||12||2:00||24:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||12||1:00||12:00||Seminars|
|Guided Independent Study||Independent study||1||164:00||164:00||N/A|
Teaching Rationale And Relationship
The lectures constitute the primary building blocks to develop knowledge and understanding and seminars provide opportunities for students to discuss the key issues presented each week, using their own reading and media examples to better understand theory, practice and research and how current social issues have a gendered dimension and impact on our lives in different ways. The combination of lecture and seminar enables the learning outcomes to be met.
The format of resits will be determined by the Board of Examiners
|Oral Presentation||2||M||in-class feedback on presentations|
Assessment Rationale And Relationship
Providing a variety of courseworks enables students to demonstrate a range of skills, both practical and intellectual.
Encouraging students to engage with the literature and/or contemporary media enables them to participate in
seminars in a more meaningful and thoughtful way and embeds learning in a way more likely to be internalised and understood. Spreading the assessment load across the module’s time span is especially helpful in a third-year module, when students are also likely to be undertaking large-scale assessments such as dissertations. Elaboration of assessment components:
Summative assessment comprises two pieces of coursework and a presentation.
CW1 (30%) - portfolio of short research reports produced on each week’s lecture topic, either summarising one of the week’s readings OR a relevant reading of their own choice OR discussing a relevant media example) – each report to be produced in powerpoint comprising one slide in poster format and uploaded to the module’s blackboard page at least 24 hours before the seminar. At the end of the module, the reports/posters will be composited into ONE document and submitted as ONE piece of coursework. If students present more than once during the module, they can choose which one they want to be assessed.
CW2 (10%) – powerpoint (or similar) presentation of at least one research report to be presented and discussed during one of the weekly seminars.
CW3 (60%) – essay of 2000-2200 words (excluding reference list) – topics to be provided in week 1.