ACE2010 : Agricultural Markets
- Offered for Year: 2019/20
- Module Leader(s): Mr Simon Parker
- Other Staff: Mr Karl Christensen, Dr Jeremy Robert Franks, Dr Paul Bilsborrow, Dr Jonathan Guy
- Visiting Lecturer: Mr James Standen
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
To provide an understanding of the special characteristics of the marketing of agricultural products in a UK context. The module begins with an overview of the subject of marketing and identifies why the subjects have progressed along different paths. The main UK agricultural products sections are then considered in depth.
Outline Of Syllabus
Introduction to the module
Marketing principles and special characteristics of the marketing of agricultural products.
The Food Consumer
Factors affecting the behaviour of food consumers; changing patterns of demand for food products in the UK; consumer attitudes to food safety.
Livestock (red meat) Marketing
Covering the UK marketing system; trends in production and consumption; auction markets and electronic marketing; role of the MLC; and impact of current issues (BSE and Foot & Mouth); the role of UK marketing agencies (AHDB/EBLEX/BPEX).
Covering the UK cereals marketing system; trends in production, consumption and trade; impact of EU cereals regime; the use of futures contracts; and the role of the Home Grown Cereals Authority.
Covering the changing structure of Milk Markets; the role of co-operatives and the impact of EU Dairy Policy.
The marketing system for organic products and the consumer market for organics.
Sugar Beet and Potatoes
Including contracts, grading and impact of EU Sugar Regime
Oilseeds and Pigment
Including farm assurance schemes
|Scheduled Learning And Teaching Activities||Lecture||20||1:00||20:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||10:00||10:00||Simulation Exercise|
|Guided Independent Study||Assessment preparation and completion||1||14:00||14:00||Revision and completion of Semester 1 examination|
|Guided Independent Study||Directed research and reading||1||12:00||12:00||Directed reading; use of recommended supplementary reading resources to extend knowledge|
|Guided Independent Study||Independent study||22||1:00||22:00||Writing up lecture notes.|
|Guided Independent Study||Independent study||22||1:00||22:00||Background reading for lecture preparation.|
Teaching Rationale And Relationship
The specialist nature of much of the material makes it appropriate for this to be a lecture-based module with contributions from staff with experience of work, related to the different commodity sectors. Linked to Intended Knowledge Outcomes 1,2,3 and Intended Learning Outcome 2.
The format of resits will be determined by the Board of Examiners
|Written Examination||120||2||A||50||Exam 50% essay (no choice of questions) and 50% short-answer (choice of answers)|
|Written exercise||2||M||50||Simulation Exercise|
Assessment Rationale And Relationship
The examination is designed to assess the students' knowledge of UK agricultural commodity marketing channels, and their awareness of the special aspects of the marketing of these commodities.
The simulation exercise allows student's to demonstrate their understanding and practice trading agricultural commodity in a real time circumstance.