ACE3202 : Communication and Behaviour Change
- Offered for Year: 2019/20
- Module Leader(s): Dr Sharron Kuznesof
- Lecturer: Dr Orla Collins, Dr Luca Panzone
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
This module seeks to explore the different marketing communications techniques available and the development of communication strategies to support positive behaviour change, which will enable people to initiate, sustain and maintain positive and desirable behaviour outcomes.
This module has been mapped against Chartered Institute of Marketing (CIM) Level 4 Integrated Communication module (learning outcomes 3, 5 & 6 out of 1-6) and addresses the Association for Nutrition (AfN) core competencies (CC1q, CC3c, CC3d, CC3e, CC3f).
Outline Of Syllabus
Disciplinary perspectives on communication and behaviour change
Models of communication and integrated marketing communications
The Communications Mix
Social Marketing and public health promotion
Theories of behaviour change
Food Labelling and Packaging
Food Risk Communication
|Scheduled Learning And Teaching Activities||Lecture||10||1:00||10:00||Formal lectures|
|Guided Independent Study||Assessment preparation and completion||1||14:00||14:00||Individual report|
|Guided Independent Study||Assessment preparation and completion||1||22:00||22:00||Revision for and completion of exam|
|Scheduled Learning And Teaching Activities||Lecture||3||2:00||6:00||Formal lectures|
|Guided Independent Study||Directed research and reading||10||2:00||20:00||Directed reading to support class topics|
|Scheduled Learning And Teaching Activities||Small group teaching||6||1:00||6:00||Seminar discussions based on guided reading and set questions|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||2||1:00||2:00||Assessment surgery|
|Guided Independent Study||Independent study||1||20:00||20:00||Research and reading to extend knowledge beyond the course material|
Teaching Rationale And Relationship
Formal lectures and seminar discussion will assist the students in achieving the stated learning outcomes. There will be opportunities for students to pose questions, debate, and critically discuss issues during class sessions. A variety of materials will be posted on Blackboard, including most key readings and supplementary sources.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||2||A||70||2 unseen questions from 4|
|Written exercise||2||M||30||Individual report (1000 words)|
Assessment Rationale And Relationship
The examination assesses knowledge, critical analysis, written communication and problem-solving skills across the learning outcomes.
The individual written exercise provides students with a choice of critically engaging with either marketing communications or behaviour change materials.
Students will also need to demonstrate information literacy, written communication, evidence synthesis and critical analysis or reflection (depending on choice of assessment) in the written exercise.