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Modules

BUS1004 : Understanding Business Growth

Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship. It considers how marketing and management theories and practices relate to business growth. It does this by addressing, through lectures, a number of key social-scientific questions linked to business growth, of relevance to future marketers and managers, which students engage with at the level of assessment. Specifically, key questions taught are:
1) what is business growth and how do we measure it?
2) what sort of people are associated with business growth and entrepreneurship, and is business growth an over-hyped phenomenon we should be wary of?
3) are entrepreneurs born or made?
4) How do the principles of legitimate/moral and illegitimate/immoral business growth relate to each other?
5) How should managers and marketers respond when their business growth is threatened?
6) How does creative marketing and management practices and principles relate to business growth? 7) How can – and should – we condition and socialize employees to produce business growth?
8) To what extent are we impaired, as managers and marketers, when trying to acquire business growth by definition of working with humans who are flawed?
9) How does one’s gender, class and other aspects of their identity relate to their experiences of business growth; and how can identity be better engaged with by managers and marketers seeking enterprise?
10) To what extent can social policies help enterprises, and those who manage and market them, grow?

Students will choose two of these ten questions and focus on them in detail, appropriate for the level of study, in the form of an exam (semester one) and a written assessment (semester 2). Several workshops are provided, so students can prepare and formulate their assessments while taking advice and feedback from Dr Andreas Giazitzoglu (module leader) and, when possible, other members of the marking team.

This module is defined by research-led teaching, with many topics being looked at in relation to Andreas Giazitzoglu’s peer-reviewed work published in leading academic journals.

Outline Of Syllabus

Semester 1

Week 1: Introduction: what is this module about, how will you be taught and how will you be assessed?

Week 2: the concept of business growth: definitions, measurements and polemics

Week 3: who and what is an entrepreneur?

Week 4: the nature/nurture debate and its relationship to entrepreneurs: are entrepreneurs born or made?

Career Week*

Week 5: illegitimate and legitimate business growth: similarities and differences.


Week 6: What do we do as marketers and managers when we are faced with threats to our business growth? An exploration of past high-profile management and marketing responses and remedies.

Week 7: How important is creativity to business growth?


Week 8: guest speaker (1)

Week 9: feedback workshop

Week 10: conclusion

Christmas Vacation.

Small-group teaching session (1)


Semester 2

Week 1: Organisational socialisation and the pursuit of business growth: principles and dilemmas

Week 2: Human dynamics and their links to business growth

Week 3: Identity, hegemony and business growth: is business growth really just for white, middleclass men?

Week 4: Enterprise policies and entrepreneurship: can and should business growth be realized by all and facilitated by the state?

Week 5: Guest speaker (2)

Week 6: feedback workshop 1

Week 7: feedback workshop 2

Week 8: feedback workshop 3

Week 9: conclusion

Small-group teaching session (2)

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion160:0060:00N/A
Scheduled Learning And Teaching ActivitiesLecture182:0036:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Total200:00
Teaching Rationale And Relationship

Students are taught through 18 x 2 hour lectures, throughout semesters one and two. Each lecture either 1) addresses a key question, 2) gives students feedback on how to consider a key question within the assessment process, 3) benefits from a guest speaker who has practiced business growth and who talks to students about their experiences of the business growth process. Two group teaching sessions also occur, at the end of semester 1 and end of semester 2.

Information required for learning outcomes to be realized is presented in lectures. By engaging with suggested reading lists, students can further enhance their learning experience, and performance in their assignment.

Blackboard Learning Environment:
Lecture notes are uploaded onto Blackboard on a weekly basis. Dr Giazitzoglu sends an e-mail to the cohort of students weekly or bi-weekly to help navigate and prepare students. (You can access Blackboard at http://blackboard.ncl.ac.uk).

Lectures are recapped, so students can listen to lecture audio as required.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination601A30N/A
Exam Pairings
Module Code Module Title Semester Comment
LBU1004Understanding Business Growth1N/A
Other Assessment
Description Semester When Set Percentage Comment
Written exercise2M702000 words
Assessment Rationale And Relationship

Students will choose one of the key questions taught in semester one, and focus on that question in an exam (in January), which will count for 30% of their performance in the module. Students will then focus on a key question taught in semester 2, and demonstrate their understanding of that topic in the form of a written essay, around 2,000 words in length, which constitutes 70% of their final grade (at the end of the academic year). A list of questions will be presented, for students to select a question from. The large number of questions taught means all students should find at least two topics that interest them, and which they can investigate for their assessment. Verbal feedback is interwoven into the module throughout the year, so individual students can get detailed feedback on their approach to assessment. Written Feedback is also provided on the final assessment.

Reading Lists

Timetable