BUS1020 : Digital Business

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module aims to develop knowledge that will help students to explain how the right business information systems can be selected by an organisation, then developed, implemented and managed effectively. Students will develop an understanding of digital business and how organisations are developing strategic priorities to deliver business at speed in an environment where technology has reshaped traditional revenue and business models. Students will develop practical skills needed to prototype a business intelligence dashboard. These skills are of great value in the workplace and will enhance student employability.

The module is delivered through a combination of lectures, seminars and workshops together with directed learning and independent reading. Independent learning will require students to deepen their knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research, and practical exercises.

Outline Of Syllabus

1.       Recognising the characteristics of a digital business
2.       Identifying digital opportunities and threats
3.       Selecting a digital business model
4.       Describing an information strategy
5.       Understanding the technology of business IS
6.       Selecting the appropriate IS for an organisation
7.       Developing and managing and efficient business IS
8.       Employing IS strategically to achieve organisational goals
9.       Understanding data visualisation and business intelligence using Microsoft Excel

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion441:0044:00N/A
Scheduled Learning And Teaching ActivitiesLecture281:0028:00N/A
Guided Independent StudyDirected research and reading601:0060:00N/A
Scheduled Learning And Teaching ActivitiesPractical22:004:00PC based - due to applied nature of the module
Scheduled Learning And Teaching ActivitiesWorkshops41:004:002 in semester 1 on presenting data 2 in semester 2 on dashboard/business intelligence
Guided Independent StudyIndependent study601:0060:00N/A
Teaching Rationale And Relationship

Lectures are used to present the underlying theory of information systems with emphasis on choosing appropriate methods in relation to business needs. Practical sessions will allow students to apply theory to a real world business case study and develop prototypes and visuals for management information systems. The workshop environment helps students relate the taught material to real world business problems. The technical skills developed in the computer workshop to.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Poster2M50Poster and recorded audio presentation explaining prototype dashboard
Written exercise2M502,000 words
Formative Assessments
Description Semester When Set Comment
Prof skill assessmnt1MPresentation of numerical data
Assessment Rationale And Relationship

Formative assessment:

The module has been designed so that students will work on the elements required for their summative assessment during the seminar sessions throughout the semester. The student teams will be required to deliver short presentations of their work in some of the sessions – usually at the end of a specific topic. This has a number of benefits:
•       Developing work that can be used for summative assessment
•       Practicing presentation
•       Students will receive individual and collective feedback & feedforward

Summative Assessment:

The essay is 2,000 words where the students will select an organisation and conduct secondary research to identify and explain an appropriate digital business model.

Students will be expected to develop a poster mapping the key concepts related to business information systems. To support this, they will need to make an audio commentary using PowerPoint to explain their idea.

Feedback Strategy:

Formative: As stated earlier, there will be a number of opportunities where formative feedback will be provided throughout the module, particularly in relation to practical tasks.

Summative: For each component of assessment there is a specific marking scheme that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments provided using electronic marking.

Reading Lists