BUS2001 : Practical Business Management

Semester 1 Credit Value: 10
ECTS Credits: 5.0


This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses. It is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.

Outline Of Syllabus

The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.

Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues such as strategy, marketing, operations, finance, etc.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture11:001:00Introductory lecture at the start of the Semester
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading125:0025:00Reading Case Studies pre and post seminars
Scheduled Learning And Teaching ActivitiesSmall group teaching52:0010:00Case Study Workshops
Scheduled Learning And Teaching ActivitiesDrop-in/surgery61:006:00Feedback and support sessions
Guided Independent StudyIndependent study128:0028:00N/A
Jointly Taught With
Code Title
BUS2005Practical Business Management And Simulation
Teaching Rationale And Relationship

The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.

Note: This course is co-taught with BUS2005

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M100Individual case study analysis report (2,000 words)
Formative Assessments
Description Semester When Set Comment
Oral Presentation1Moral presentations are expected regularly from groups
Case study1MDraft plans of assignments to be peer reviewed in a taught session
Assessment Rationale And Relationship

The report will provide a summative assessment of the learning outcomes, enabling students to demonstrate their analytical skill and presented in the format of a business report as opposed to an essay to give students experience of producing Executive Reports.

Reading Lists