BUS2032 : Service Operations Strategy and Management
- Offered for Year: 2018/19
- Module Leader(s): Dr Adrian Small
- Lecturer: Professor Christian Hicks, Dr Paul Lewis
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
|Semester 2 Credit Value:||10|
Effective management of operations is critical to the success of organisations right across business and industrial sectors, the service sector, the public sector and the ‘not-for-profit’ sector. Organisations that produce products and/or deliver services have operational systems at their core. Well-designed, robust operational systems that align with an organisation's strategy and are managed consistently well are central to sustaining high levels of organisational performance.
This module provides a broad introduction to the Operations Strategy and Operations Management discipline within the context of service organisations with a focus on topics that are particularly relevant to practice. The aim of the module is to provide the foundations and frameworks to understand and analyse key issues of relevance to the management of operations in contemporary service organisations. It also aims to offer an insight into the contemporary issues of the subject of operations strategy and its importance for a service organisation.
Outline Of Syllabus
This module covers four key themes in Operations Strategy and Management:
1. Operations strategy
2. The management of service operations (steering operations and processes)
3. Service operations improvement
4. Planning and controlling operations
|Scheduled Learning And Teaching Activities||Lecture||15||2:00||30:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||64:00||64:00||N/A|
|Guided Independent Study||Directed research and reading||1||50:00||50:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||6||1:00||6:00||N/A|
|Guided Independent Study||Independent study||1||50:00||50:00||N/A|
Jointly Taught With
Teaching Rationale And Relationship
The module includes lectures, exercises, readings, cases and discussions. The lectures will be formal sessions with discussion and illustration of concepts and techniques. Lectures provide the concepts and frameworks. These contribute to the module’s intended knowledge outcomes. The seminars consist of group work and response to questions giving students the opportunity to use the concepts and frameworks. These contribute to the module’s intended skills outcomes.
The format of resits will be determined by the Board of Examiners
|Written Examination||60||1||A||35||Unseen examination|
|Written Examination||120||2||A||65||Unseen examination|
|Module Code||Module Title||Semester||Comment|
|BUS2029||Operations Strategy and Management||1||N/A|
|LBU2034||Operations Management||1||Paired with London module version for both semesters and resit|
Assessment Rationale And Relationship
The two exams assess students’ breadth and depth of understanding of the key concepts and techniques in operations strategy and management. The examination is an appropriate way to assess the theoretical underpinning and problem solving skills associated with operations management in order to identify what is important and how to think critically. Working under timed conditions is also a practical skill that is important when working in industry. The first exam assesses the work undertaken in the first part of the module. The second exam assesses concepts and techniques covered across the module and also assesses numeracy skills associated with application of basic techniques in operations strategy and management.