BUS3047 : Management in Practice (with Business Game) (Inactive)

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of case study analysis and a Business Game.

This module is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.

Outline Of Syllabus

The introductory lecture will explain the aims and structure of the module and highlight some of the practical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.

In Semester 1 students will be allocated to small seminar groups and the cases studied will cover different topics related to general management such as strategy, marketing, operations, finance, etc.

In Semester 2 students will attend a Business Game weekend where they will be introduced to and will play 7 periods of the Business Game. Each business will continue to play in their own time two periods of the game over the following 2 weeks, i.e. 11 periods in total.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion163:0063:00N/A
Scheduled Learning And Teaching ActivitiesLecture21:002:00Lectures at the start of each Semester.
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching52:0010:00Semester 1.
Scheduled Learning And Teaching ActivitiesWorkshops28:0016:00Requires attendance at a weekend in Semester 2 (on both a Saturday and Sunday in one weekend).
Guided Independent StudyStudent-led group activity91:009:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Jointly Taught With
Code Title
BUS3031Management Practice Business Game
Teaching Rationale And Relationship

The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes. Groups will present in seminar, there will be formative assessment by the Seminar Leader, and discussion will then be opened out into groups for deeper assessment of the presentation and the content.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M50Individual Case Study Analysis Report (500 words).
Prof skill assessmnt2M20Group exercise (a business meeting) based on the Business Game
Essay2M30Individual Reflective Account (1000 words).
Assessment Rationale And Relationship

The report will provide a summative assessment of the learning outcomes, enabling students to demonstrate their analytical skill and presented in the format of a business report as opposed to an essay to give students experience of producing Executive Reports.

The Board meeting will give teams the experience of presenting in a formal settings and demonstrating their teamwork skills.

The Reflective Assignment will allow students to critically study learning requirements and develop their ow3n understanding of their skills. It will also give them a platform for self-development as they graduate.

Reading Lists