BUS3053 : Management Consultancy Project
- Offered for Year: 2018/19
- Module Leader(s): Ms Sarah Carnegie
- Demonstrator: Ms Annabel Cornish
- Lecturer: Dr Lana Liu, Dr Ali Naqvi
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||20|
|Semester 2 Credit Value:||20|
This is an alternative module to the Management Studies Dissertation (BUS3051) whereby students will work with a real employer to investigate and research a live issue and provide a management report including recommendations for action.
This module aims to provide an introduction to the theory and practice of management consultancy. It will provide an understanding of how management theories relate to real world situations by carrying out a management consultancy project for a real client thereby supporting the University’s links with business and promoting employer engagement.
Outline Of Syllabus
The Consultancy Role:
-what management consultancy is;
-how the management consultancy role can be defined, and which typical responsibilities and activities are included ;
-challenges, risks and pitfalls of the management consultancy role.
The Consultancy Cycle:
-the principles and stages a model for managing the consultancy cycle;
-the consultancy cycle and typical inputs and deliverables for each stage of the cycle;
-the diversity of consultancy interventions and approaches;
-the importance of scoping interventions effectively and agreeing clear contracts with clients;
-problems, risks and issues which may arise during each phase of the consultancy cycle.
The Client Relationship:
-methods of establishing credibility and engaging your client;
-the principles of consultation and negotiation in managing clients;
-the importance of professionalism, ethics and confidentiality in building and maintaining client relationships.
Communication for Consultants:
-the importance of effective communication;
-the principles and processes of effective communication;
-listening and questioning techniques to help understand issues and problems;
-different forms of verbal and non-verbal behaviour and their appropriate uses;
-planning and managing meetings effectively,
Effective Project Delivery:
-the importance of planning and managing a project (the impact of poor project planning and management on consultancy projects);
-the components of a project plan ;
-the need for effective budgeting of time and resources;
-the role of quality assurance;
-applying personal time management techniques within the project context;
-potential risks to effective project completion.
Structured Research and Analysis:
-the importance of clearly identifying the client issue, applying a structured approach and selecting appropriate analytical tools and techniques;
-the importance of confidentiality when dealing with sensitive information;
-applying a range of simple, recognised data gathering, problem solving and analytical tools and techniques (such as SWOT, PESTLE, etc) to achieve agreed outcomes;
-presenting the results of research and analysis both orally and in writing.
-Working styles assessment
|Scheduled Learning And Teaching Activities||Lecture||5||2:00||10:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||100:00||100:00||N/A|
|Guided Independent Study||Directed research and reading||1||100:00||100:00||N/A|
|Scheduled Learning And Teaching Activities||Practical||4||1:00||4:00||Client meetings|
|Scheduled Learning And Teaching Activities||Workshops||10||1:00||10:00||N/A|
|Scheduled Learning And Teaching Activities||Fieldwork||1||76:00||76:00||N/A|
|Guided Independent Study||Independent study||1||100:00||100:00||N/A|
Teaching Rationale And Relationship
The lectures will cover the students’ knowledge of the management consultancy role, market, cycle etc. and the personal skills required to manage and carry out a consultancy intervention effectively.
Fieldwork will involve the primary consultancy research and private study will involve individual learning, management report preparation and reflection of learning.
The format of resits will be determined by the Board of Examiners
|Essay||1||M||10||Individual Assignment (1,500 words)|
|Prof skill assessmnt||2||M||10||Group Oral Presentation to Client|
|Report||2||M||40||Group Management Report on the process and outcomes of the management consultancy intervention (8,000 words)|
|Essay||2||M||40||Individual Reflective Report (2,500 words)|
Assessment Rationale And Relationship
NB: Marks from management report and oral presentation to client will be adjusted from group mark based on peer review.
The elements being assessed i.e. the writing of a management report and the reflection on effective consultancy skills development, are seen as the two most important elements in management consultancy. These assessment methods are deemed appropriate in supporting the aims of the module and in the achievement of the intended knowledge and skills outcomes.