INU1001 : Advanced Business English

Semester 1 Credit Value: 20
ECTS Credits: 10.0


The module’s overall aims are to develop English language proficiency within the specific context of Business. The module will provide the realistic blend of learning related to the real world business environment and the context of the academic study of business. Specific sub aims are:
•       To develop all four language skills (reading, writing, speaking and listening) within relevant and contemporary business contexts
•       To provide exposure to an appropriate range of spoken and written text types for undergraduate students of business
•       To raise awareness of lexical, grammatical, discourse and phonological features of language most relevant to the current business environment
•       To develop awareness of independent learning strategies
•       To provide a critical introduction to core topics in the contemporary business context

Outline Of Syllabus

Specific syllabus content is subject to group needs analysis. The following is indicative content:

•       An orientation to the key topics within the context of business – globalisation, management and leadership, the international market environment, competition and entrepreneurship, design and innovation, trade, finance and the economy, 21st –century enterprise

•       Features of business vocabulary awareness including choice, word sets, formation, collocation, connotation, metaphor and idiom

•       Advanced grammatical awareness in specific contexts to cover differences between spoken and written grammar, impact of grammatical choices, grammatical development in discourse

•       Advanced features of pronunciation for spoken business discourse contexts - at word, sentence and discourse level to include stress patterns, intonation and rhythm

•       Listening skill development for range of listening purposes in range of contexts – lectures, seminars, presentations, talks, meetings, media contexts

•       Reading skill development for range of reading purposes in range of contexts – reports, case studies, academic textbooks, media contexts, commercial sources

•       Speaking skill development for both academic study environment and business contexts; to include interactive speaking contexts, presentation contexts,

•       Writing skill development for business writing contexts – reports, business communications

•       Independent learning strategies – to foster autonomous language learning skills

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion150:0050:00Independent reading and research for student essays
Scheduled Learning And Teaching ActivitiesPractical122:0024:00Interactive small-group seminars
Scheduled Learning And Teaching ActivitiesSmall group teaching122:0024:00Activity-led interactive small-group seminars
Guided Independent StudyIndependent study1102:00102:00N/A
Teaching Rationale And Relationship

Small-group teaching is used to allow for core input to be presented using problem-solving, enquiry-based techniques. A communicative methodology is assumed to be appropriate for this module and within this there will be a focus on task-based learning. Discussion of topics, controlled analysis and practice of language items and consideration of spoken and written texts are all areas which fit a small-group situation.
The practical will allow for focussed development in two areas – listening skills and pronunciation. The business context requires the development of a range of listening sub-skills within a wide spectrum of spoken situations. The vast resources on offer in online digital media mean that media-enabled laboratory space is considered to be the most effective context for this kind of learning. Similarly, students need to work on pronunciation features through a recognition, analysis, imitation and application process, with teacher feedback and advice. Media-enabled laboratory work will facilitate this.
Independent study will be used for guided self-study and homework tasks, together with flexibility for self-directed further reading and awareness raising activities. The preparation of the two assessment tasks will also require discrete independent study time. One of the overall aims of the module is to foster an autonomous learning profile in the students and it is felt that sufficient time should be allocated for independent learning.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Examination201M50A small group interactive discussion based assessment
Other Assessment
Description Semester When Set Percentage Comment
Written exercise1M502000 word written data response with numeric and narrative data sources in the form of a report
Assessment Rationale And Relationship

Both assessment tasks adopt an integrated approach to the assessment of language skills and systems.
1.       The written exercise will tie together writing skills with reading skills within a realistic business context.
2.       The oral examination in the form of a group discussion will provide a realistic real-time assessment event of a student’s ability with interactive listening and speaking with others in a semi-formal business related situation.

Additional Module requirements:
(1) Candidates are required to attend 75% of the scheduled classes. If the student falls below 75% attendance, the decision on the final mark for the module will be deferred until successful completion of a bespoke assignment. In the assignment, students will have to demonstrate that they have processed and understood the sessions missed. This will take the form of self-study tasks and reflective writing. If the bespoke assignment is of a satisfactory standard, the student will pass the module, but with their mark capped at 40. If the bespoke assignment is not completed to a satisfactory standard, the student will receive an overall mark of zero for the module.

(2) A student who attends less than 50% of the classes will be judged to have failed the module. In this instance, a re-sit will be required during the normal re-sit period. In addition to the re-sit, the student will still be required to satisfy 'module requirement (1)' outlined above.

Reading Lists