INU1002 : International Business English

Semester 2 Credit Value: 20
ECTS Credits: 10.0


This module’s overall aim is to further raise English language knowledge and competency by providing a more in depth exploration of language in business contexts. The module’s other overall aim is to provide a transitional stage towards the stage 2 and 3 modules in the degree programme looking at intercultural communication and professional communication. Specific sub-aims are:
•       To consider language use from a discourse perspective, and especially in an international business context
•       To consider the issues of international English, and the variation with forms and meanings within formal and semi-formal registers
•       To raise awareness of the discourse features of effective spoken communication in both professional and some academic business settings.
•       To raise awareness of the discourse features of written communication in both professional and some academic business settings.
•       To provide advanced opportunities for students to develop their spoken and written communication in controlled practice environments
•       To further develop strategies for self-study and autonomous learning, fostering an awareness of self-reflection and action planning processes

Outline Of Syllabus

Specific syllabus content is subject to group needs analysis. The following is indicative content:
•       Overview of key features of spoken communication in business contexts
•       Exposure to and analysis of the range of spoken communication situations in the international business environment including goal-oriented meetings, presentations, negotiations, video/Skype conference communication, social interaction.
•       Evaluation of the functional and pragmatic features of these situations and extensive task-based practice.
•       Overview of key features of written communication in business contexts
•       Exposure to and analysis of the range of written communication situations in international business environment including e-correspondence, business and financial reports, data-directed summaries, presentation visual support
•       Evaluation of the functional and pragmatic features of these types of writing and extensive task-based formative practice
•       Encouragement to develop autonomous and reflective learning strategies as preparation for future academic and professional learning

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion150:0050:00Independent reading and research for student assessments
Scheduled Learning And Teaching ActivitiesLecture121:0012:00Include a range of interactive elements to enable students to engage in discussions with their peers
Guided Independent StudyDirected research and reading164:0064:00Independent reading and self-study to complement formal learning tasks
Scheduled Learning And Teaching ActivitiesSmall group teaching122:0024:00Activity-led interactive small-group seminars,
Guided Independent StudyStudent-led group activity150:0050:00Research, create & develop product innovation proposal for assessed Lion’s Den group presentation
Teaching Rationale And Relationship

Lectures will provide an overview of the key aspects of the communicative situation to be focussed on each week. There will be some interactive features to these sessions and there will be a use of media-driven teaching. Themes and concepts covered in the lecture will be developed and practised in the Small-group teaching.
Small-group teaching is used to allow for core input to be presented using problem-solving, enquiry-based techniques. A communicative methodology is assumed to be appropriate for these sessions and within this there will be a focus on task-based learning. Discussion of topics, controlled analysis and practice of language items and consideration of spoken and written texts are all areas which fit a small-group situation.
Student-led activity – the students will need to work together in small mixed nationality groups in order to prepare their assessed professional presentation. There will be some guidance initially about how this group work should be structures but after that students will have to develop their own strategies.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Presentation302M50Group presentation in simulated professional business context
Other Assessment
Description Semester When Set Percentage Comment
Written exercise2M501500 words - written task to reflect contemporary international business communication
Assessment Rationale And Relationship

Oral presentation – this group task will provide a realistic setting for students to demonstrate their understanding and competencies in spoken business English discourse. The preparation process will also be a valuable learning opportunity for students from different nationality backgrounds to work together and overcome some of the inevitable linguistic and cultural challenges.

Written exercise – this will be a written task in a professional business context. The organisation, development and associated linguistic choices in professional writing is a further indication of advanced language skill.

Additional Module requirements:
(1) Candidates are required to attend 75% of the scheduled classes. If the student falls below 75% attendance, the decision on the final mark for the module will be deferred until successful completion of a bespoke assignment. In the assignment, students will have to demonstrate that they have processed and understood the sessions missed. This will take the form of self-study tasks and reflective writing. If the bespoke assignment is of a satisfactory standard, the student will pass the module, but with their mark capped at 40. If the bespoke assignment is not completed to a satisfactory standard, the student will receive an overall mark of zero for the module.

(2) A student who attends less than 50% of the classes will be judged to have failed the module. In this instance, a re-sit will be required during the normal re-sit period. In addition to the re-sit, the student will still be required to satisfy 'module requirement (1)' outlined above.

(3) There are 5 compulsory homework tasks that require students to practice one of the listening or speaking strategies that has been presented during the module. Evidence of completing these task is demonstrated through the completion of a reflection on the task. Students must show evidence of having completed 75% of these homework tasks in order to successfully complete the module. In cases where this requirement has not been met, a resit will be offered. If this resit is completed to a satisfactory level, the student will pass the module with their mark capped at 40.

Reading Lists