LBU1004 : Understanding Business Growth

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship. It considers how marketing and management theories and practices relate to business growth. It does this by addressing, through lectures, a number of key To introduce students to the concepts of business growth and entrepreneurshipsocial-scientific questions linked to business growth, of relevance to future marketers and managers, which students engage with at the level of assessment. Specifically, key questions taught are:
1) what is business growth and how do we measure it?
2) what sort of people are associated with business growth and entrepreneurship, and is business growth an over-hyped phenomenon we should be wary of?
3) are entrepreneurs born or made?
4) How do the principles of legitimate/moral and illegitimate/immoral business growth relate to each other?
5) How should managers and marketers respond when their business growth is threatened?
6) How does creative marketing and management practices and principles relate to business growth? 7) How can – and should – we condition and socialize employees to produce business growth?
8) To what extent are we impaired, as managers and marketers, when trying to acquire business growth by definition of working with humans who are flawed?
9) How does one’s gender, class and other aspects of their identity relate to their experiences of business growth; and how can identity be better engaged with by managers and marketers seeking enterprise?
10) To what extent can social policies help enterprises, and those who manage and market them, grow?

Outline Of Syllabus

The syllabus will cover areas such as:

-       Definitions, measurement and polemics of business growth
-       The nature and scope of entrepreneurship
-       Types of entrepreneurial activity and its relation to business growth
-       Management, marketing and business growth
-       Creativity and business growth
-       The implication of theories and understandings of business growth in relation to issues such as identity, gender and diversity.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion160:0060:00N/A
Scheduled Learning And Teaching ActivitiesLecture182:0036:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

Students are taught through 18 x 2 hour lectures, throughout semesters one and two. Each lecture either 1) addresses a key question, 2) gives students feedback on how to consider a key question within the assessment process, 3) benefits from a guest speaker who has practiced business growth and who talks to students about their experiences of the business growth process.

Information required for learning outcomes to be realized is presented in lectures. By engaging with suggested reading lists, students can further enhance their learning experience, and performance in their assignment.

Lectures are recapped, so students can listen to lecture audio as required.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination601A30N/A
Exam Pairings
Module Code Module Title Semester Comment
BUS1004Understanding Business Growth1N/A
Other Assessment
Description Semester When Set Percentage Comment
Written exercise2M702000 words
Assessment Rationale And Relationship

Students will choose one of the key questions taught in semester one, and focus on that question in an exam (in January), which will count for 30% of their performance in the module. Students will then focus on a key question taught in semester 2, and demonstrate their understanding of that topic in the form of a written essay, around 2,000 words in length, which constitutes 70% of their final grade (at the end of the academic year). A list of questions will be presented, for students to select a question from. The large number of questions taught means all students should find at least two topics that interest them, and which they can investigate for their assessment. Verbal feedback is interwoven into the module throughout the year, so individual students can get detailed feedback on their approach to assessment. Written Feedback is also provided on the final assessment

Reading Lists