LBU1004 : Understanding Business Growth
- Offered for Year: 2018/19
- Module Leader(s): Dr Elina Meliou
- Owning School: Newcastle University Business School
- Teaching Location: London
|Semester 1 Credit Value:||10|
|Semester 2 Credit Value:||10|
Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship. It considers how marketing and management theories and practices relate to business growth. It does this by addressing, through lectures, a number of key To introduce students to the concepts of business growth and entrepreneurshipsocial-scientific questions linked to business growth, of relevance to future marketers and managers, which students engage with at the level of assessment. Specifically, key questions taught are:
1) what is business growth and how do we measure it?
2) what sort of people are associated with business growth and entrepreneurship, and is business growth an over-hyped phenomenon we should be wary of?
3) are entrepreneurs born or made?
4) How do the principles of legitimate/moral and illegitimate/immoral business growth relate to each other?
5) How should managers and marketers respond when their business growth is threatened?
6) How does creative marketing and management practices and principles relate to business growth? 7) How can – and should – we condition and socialize employees to produce business growth?
8) To what extent are we impaired, as managers and marketers, when trying to acquire business growth by definition of working with humans who are flawed?
9) How does one’s gender, class and other aspects of their identity relate to their experiences of business growth; and how can identity be better engaged with by managers and marketers seeking enterprise?
10) To what extent can social policies help enterprises, and those who manage and market them, grow?
Outline Of Syllabus
The syllabus will cover areas such as:
- Definitions, measurement and polemics of business growth
- The nature and scope of entrepreneurship
- Types of entrepreneurial activity and its relation to business growth
- Management, marketing and business growth
- Creativity and business growth
- The implication of theories and understandings of business growth in relation to issues such as identity, gender and diversity.
|Guided Independent Study||Assessment preparation and completion||1||60:00||60:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||18||2:00||36:00||N/A|
|Guided Independent Study||Directed research and reading||1||50:00||50:00||N/A|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||2||2:00||4:00||N/A|
|Guided Independent Study||Independent study||1||50:00||50:00||N/A|
Teaching Rationale And Relationship
Students are taught through 18 x 2 hour lectures, throughout semesters one and two. Each lecture either 1) addresses a key question, 2) gives students feedback on how to consider a key question within the assessment process, 3) benefits from a guest speaker who has practiced business growth and who talks to students about their experiences of the business growth process.
Information required for learning outcomes to be realized is presented in lectures. By engaging with suggested reading lists, students can further enhance their learning experience, and performance in their assignment.
Lectures are recapped, so students can listen to lecture audio as required.
The format of resits will be determined by the Board of Examiners
|Module Code||Module Title||Semester||Comment|
|BUS1004||Understanding Business Growth||1||N/A|
|Written exercise||2||M||70||2000 words|
Assessment Rationale And Relationship
Students will choose one of the key questions taught in semester one, and focus on that question in an exam (in January), which will count for 30% of their performance in the module. Students will then focus on a key question taught in semester 2, and demonstrate their understanding of that topic in the form of a written essay, around 2,000 words in length, which constitutes 70% of their final grade (at the end of the academic year). A list of questions will be presented, for students to select a question from. The large number of questions taught means all students should find at least two topics that interest them, and which they can investigate for their assessment. Verbal feedback is interwoven into the module throughout the year, so individual students can get detailed feedback on their approach to assessment. Written Feedback is also provided on the final assessment