Undergraduate

modules

Modules

MKT1010 : Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility

Semesters
Semester 2 Credit Value: 10
ECTS Credits: 5.0

Aims

This module aims to:
(a)       To generate an understanding of ethical concerns in relation to marketing and consumption.
(b)       To provide insight into the principles of Corporate Social Responsibility (CSR) and an understanding of their implementation.
(c)       To analyse the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being.
(d)       To assess an organisation's marketing activities, and to address issues at the interface between ethical marketing, CSR and practical marketing situations.

Outline Of Syllabus

This module is structured to introduce and discuss the following topics:
Marketing ethics
Corporate Social Responsibility (CSR)
Social and cause-related marketing
Ethical consumption
Critical consumption
Responding to ethical consumers
Socio-cultural criticisms of marketing
Consumer vulnerabilities and problematic consumption
Marketing of harmful products and medical marketing
Ethics in new media

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion121:0021:00N/A
Scheduled Learning And Teaching ActivitiesLecture92:0018:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching11:001:00N/A
Guided Independent StudyIndependent study160:0060:00N/A
Total100:00
Teaching Rationale And Relationship

Formal lectures will provide a framework for the introduction of theory and conceptual frameworks relating to the ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities and problematic consumption. These will be supplemented by seminars dealing with specific cases to develop a better understanding of the topic.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1202A100Unseen exam – 1 mandatory question (50%) and one optional (50%) from a choice of 3.
Exam Pairings
Module Code Module Title Semester Comment
2N/A
Formative Assessments
Description Semester When Set Comment
Essay2Mone-page essay
Assessment Rationale And Relationship

The examination will test students’ understanding of the theory and conceptual frameworks for understanding ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities and problematic consumption, as well as their ability to apply material to particular case studies and ethical dilemmas.

Reading Lists

Timetable