MKT3006 : Global Advertising and Brand Promotion
- Offered for Year: 2019/20
- Module Leader(s): Professor Natalia Yannopoulou
- Lecturer: Mrs Katharine Capocci
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semester 1 Credit Value:
Semester 2 Credit Value:
To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.
Outline Of Syllabus
- The world of advertising and brand promotion
- Social, ethical, and regulatory aspects of advertising and promotion
- Advertising, integrated brand promotion and consumer behaviour
- Planning advertising and integrated brand promotion
|Scheduled Learning And Teaching Activities||Lecture||15||2:00||30:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||64:00||64:00||N/A|
|Guided Independent Study||Directed research and reading||1||50:00||50:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||6||1:00||6:00||N/A|
|Guided Independent Study||Independent study||1||50:00||50:00||N/A|
Jointly Taught With
|MKT3101||Global Advertising and Brand Promotion (Study Abroad S1)|
Teaching Rationale And Relationship
Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.
Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.
The format of resits will be determined by the Board of Examiners
|LMK3006||Global Advertising and Brand Promotion||1||N/A|
|Written Examination||1||M||Prepare a short written piece of work applying one advertising related theory each time to a print advertisement of their choice.|
Assessment Rationale And Relationship
The written examinations test the students' knowledge and their ability to work under pressure.
Formative feedback - Students are asked to prepare a short written piece of work applying one advertising related theory each time to a print advertisement of their choice. The seminar convenor then provides individual feedback as well as cohort concluding comments at the end of each session