MKT3096 : Marketing Dissertation

Semester 1 Credit Value: 20
Semester 2 Credit Value: 20
ECTS Credits: 20.0


MKT3096 gives students the opportunity to display their ability to apply elements of the marketing (N500) and marketing management (NN52) degree programme to a specific topic to display their disciplinary competence and grasp of all the relevant issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic. The module aims to enable students to:
1. Conduct and report a small scale empirical and/or theoretical study of a management topic.
2. To further develop students' understanding of research methods.

Outline Of Syllabus

•       What is a dissertation?

•       Developing your literature review
•       Developing your research questions
•       Understanding methodology
•       Ethical implications of research, progress report
•       Preparing for data collection: question design (qualitative /quantitative split)
•       Presenting your findings and data analysis
•       Discussions and conclusions
•       Writing up and Assessment Criteria and Final Questions

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion1173:00173:00Independent Assessment Preparation
Scheduled Learning And Teaching ActivitiesLecture151:0015:00Asynchronous lecture replacement
Guided Independent StudyDirected research and reading1182:00182:00Guided independent study and research activity
Scheduled Learning And Teaching ActivitiesSmall group teaching40:302:00Individual supervision
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision41:004:00Group supervision
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time121:0012:00Synchronous learning activity
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time121:0012:00Q&A interaction
Teaching Rationale And Relationship

There will be a series of lectures and seminars held throughout the Semesters 1 and 2. Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing and marketing management investigation.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M203,000- 4,000 words progress report
Dissertation2M8010,000 words final dissertation
Formative Assessments
Description Semester When Set Comment
Report1M2000 annotated bibliography
Assessment Rationale And Relationship

Students will be required to submit THREE pieces of work over the course of the year:
1. Annotated bibliography (2000) early in semester 1
2. Dissertation Progress Report (between 3,000 and 4,000 words covering the introduction, literature review, and theory development components/chapters of the final dissertation).
3. Final Dissertation (max 10,000 words) - including a defence of your dissertation

The annotated bibliography is the formative assessments, in which the work will be formally or informally assessed for providing feedbacks.

The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation accounts for 80% of the final mark.

Reading Lists