Module Catalogue

MKT3096 : Marketing Dissertation

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Elaine Tan
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 20
Semester 2 Credit Value: 20
ECTS Credits: 20.0

Aims

MKT3096 gives students the opportunity to display their ability to apply elements of the marketing (N500) and marketing management (NN52) degree programme to a specific topic to display their disciplinary competence and grasp of all the relevant issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic. The module aims to enable students to:
1. Conduct and report a small scale empirical and/or theoretical study of a management topic.
2. To further develop students' understanding of research methods.

Outline Of Syllabus

•       What is a dissertation?

•       Developing your literature review
•       Developing your research questions
•       Understanding methodology
•       Ethical implications of research, progress report
•       Preparing for data collection: question design (qualitative /quantitative split)
•       Presenting your findings and data analysis
•       Discussions and conclusions
•       Writing up and Assessment Criteria and Final Questions

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials61:006:00Asynchronous lecture materials
Guided Independent StudyDirected research and reading19:009:00Guided independent study and research activity
Scheduled Learning And Teaching ActivitiesSmall group teaching40:302:00Individual supervision
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision41:004:00Group supervision
Guided Independent StudyIndependent study1355:00355:00Independent project work and assessment preparation
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time121:0012:00Q&A interaction
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time121:0012:00Synchronous learning activity
Total400:00
Teaching Rationale And Relationship

Students undertake a series of learning activities intensively in semester 1 to support them towards more independent learning in semester 2. Using both synchronous and asynchronous methods students engage with content to scaffold their developing research skills and competencies.
Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment with peers. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing investigation.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M203,000- 4,000 words progress report
Dissertation2M8010,000 words final dissertation
Formative Assessments
Description Semester When Set Comment
Report1M2000 annotated bibliography
Assessment Rationale And Relationship

Students will be required to submit THREE pieces of work over the course of the year:
1. Annotated bibliography (2000) early in semester 1
2. Dissertation Progress Report (between 3,000 and 4,000 words covering the introduction, literature review, and theory development components/chapters of the final dissertation).
3. Final Dissertation (max 10,000 words) - including a defence of your dissertation

The annotated bibliography is the formative assessment to support students in developing their initial ideas

The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation for 80% of the final mark.

Reading Lists

Timetable