Undergraduate

modules

Modules

MUS2195 : Music Enterprise

Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module provides a basic knowledge of arts and music business practices and offers the opportunity to develop skills as preparation for future careers in music, in particular self managed and portfolio careers. In addition to gaining appropriate knowledge and developing skills through a lecture and speaker programme, the module provides the opportunity to practice those skills through putting on a music related event, working in small teams.

The first semester consists of lectures and seminars, some delivered by visiting speakers, Students will form teams and begin generating, researching and evaluating ideas for their events. The lecture programme would normally include:
Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music context
Marketing and promotion
Finance and realising value
Team working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

The second semester will be spent working in teams to plan and carry out an event, mentored by the module leader. This is supported by lectures on practical aspects such as presentation skills, risk assessment, contracts, invoice systems, accounts and taxation.

Assessment will consist of an essay in semester 1, and a group presentation and reflective report on the event in semester 2.In addition regular attendance at lectures is deemed to be a crucial indicator of engagement with the module.

Outline Of Syllabus

The first semester consists of lectures and seminars, some delivered by visiting speakers, Students will form teams and begin generating, researching and evaluating ideas for their events. The lecture programme would normally include:

Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music contextMarketing and promotionFinance and realising valueTeam working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

The second semester will be spent working in teams to plan and carry out an event, mentored by the module leader. This is supported by lectures on practical aspects such as presentation skills, risk assessment, contracts, invoice systems, accounts and taxation

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture122:0024:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching51:005:00N/A
Guided Independent StudyProject work140:0040:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops32:006:00Skills practice
Scheduled Learning And Teaching ActivitiesDrop-in/surgery21:002:00Tutorials and surgery
Guided Independent StudyIndependent study1123:00123:00N/A
Total200:00
Jointly Taught With
Code Title
MUS3095Music Enterprise
Teaching Rationale And Relationship

In semester 1 Lectures involving the module leader and visiting speakers from the music industry and arts organisations provide you with information about organisations in the professional world, and the practicalities of making a living through an involvement in music.

In semester 2 organising an event provides the practical hub of the students learning experience. Students will work in small teams generated from within the module to organise an event. This will facilitate problem based learning with students gaining practical insight and direct experience of organisation, negotiating, networking, public relations, marketing, budgeting and accounting.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1A50Submission of essay (1800 words) to lecture content
Report2A10Group presentation
Reflective log2A40Individual reflective report (1800 words)
Assessment Rationale And Relationship

Rationale and relationship of assessment methods to learning outcomes:
a) Essay reflects engagement with the course and critical awareness of enterprise and entrepreneurship within the context of music
b) Presentation demonstrates contribution to the event planning process; the reflective report demonstrates individual learning and report writing skills

Reading Lists

Timetable