“I was really attracted to Newcastle University because of its world-renowned academic reputation and research capabilities,” explains Sophie Hornbach from Frankfurt in Germany, who studied for a year-long Master’s (MSc) in International Marketing at Newcastle University London.
Sophie admired the quality of the course, which is recognised by leading industry bodies. This MSc is accredited by the Chartered Institute of Marketing, one of the world’s leading international bodies for marketing and business development, and one of only six in the UK to achieve Market Research Society (MRS) accreditation, offering a route to certified member status of the MRS without the need for further exams.
She had already studied business administration at the University of Applied Sciences in Stralsund, Germany, specialising in marketing and international trade, and was keen to continue to study and also gain international experience to match the global nature of her focus.
“Newcastle University met all my criteria: it was in London, had a real focus on research and was highly recommended online as one of the best places for the teaching of international marketing,” she says. Sophie already had friends in London and liked the opportunity of gaining a Master’s within a year, working full-time, instead of studying for two years in Germany.
Newcastle University London is based near Liverpool Street station and shares a building with international students at City University, giving graduates an opportunity to meet students on other programmes, as well as access to renowned local libraries. Graduates also have access to Newcastle University’s online learning resources, including half a million e-books and electronic journals.
Newcastle’s approach to learning was a key differentiator. “There is a very different way of studying,” explains Sophie, who loves the focus on independent thinking. She admits that this can be a challenge, but that it is key for personal and professional development. “It’s challenging – but in a good way. You are encouraged to work on your own, to identify problems and find solutions yourself, and to think creatively. This is a really important skill for your career after graduating,” Sophie explains.
While most of her year was spent in London, Sophie had the opportunity to go to the campus in Newcastle too. “We all went to the Summer Ball in London, which was amazing, and we took part in a sports tournament in Newcastle – both excellent fun. All in all, it was a great experience. The student support centre in London is really helpful and always in contact, whatever questions you have: from finding a local GP to using the library.”
Newcastle University London is based in the heart of the City of London and has partnerships with a range of international businesses headquartered nearby. This means it can offer an industry-immersive education, ideal for graduates looking for a commercially-focused postgraduate course. Students specialise in marketing within an international context, including rapidly-developing issues surrounding global communications and brand management.
Sophie is still living in London, and in touch with friends she met during her time with Newcastle University. She works for UNiDAYS, a leading global student affinity network, which provides discounts to 192 million student consumers from over 10.5 million members worldwide, and is ranked one of the fastest-growing tech companies in the UK (top 10 tech track 2016 – Sunday Times).
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