Module Catalogue 2016/17

BUS2011 : Business Enterprise

  • Offered for Year: 2016/17
  • Module Leader(s): Mrs Angela Mclean
  • Lecturer: Dr Jonathan Kimmitt
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment


Co Requisites
Co Requisite Comment



•       To enable students to participate in the setting up and running of a real business.
•       To facilitate students to develop entrepreneurial abilities and skills.
•       To enable students to apply prior knowledge in a real life business setting.
•       To develop student awareness of working in relation to self-employment and small business creation.

In fulfilling these aims students will:
1. Work with other students to originate, plan and manage an enterprise effectively and within the relevant guidelines.
2. Develop systems and procedures for operating the enterprise and to implement these in practice.
3. Identify, evaluate and record their own skill development with reference to set criteria.

Outline Of Syllabus

The module provides the students with an opportunity to work in a team and run their own business. The course is structured to provide effective support, but the student needs to take responsibility for their group’s enterprise. The module is ultimately designed to improve student employability and to widen their career choices. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self-employment and the small business sector. In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria.

In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors. The module is supported by the national Graduate (Young Enterprise) Programme that provides a mechanism for the student companies to register, trade and liquidate within a negotiated legal & tax framework. The Programme also provides insurance. The cost of registration to student companies is currently £100 per company.

20 two-hour sessions spread over twenty four weeks:

Semester 1
1. Introduction to Business Enterprise.
2. Ideas Generation.
3. Young Enterprise.
4. Idea Evaluation.
5. Networking, Mentors and Presenting.
6. Mentor Day.
7. Finances.
8. Supply Chain and Marketing.
9. Drop-in Session.
10. Presentation Week.

Semester 2
11. Welcome Back and Plan B.
12. Sales.
13. Dragons Den.
14. Public Relations.
15. Photography and Business Development Drop in.
16. Finance Re-cap.
17. Survival and Investment.
18. Assignment, Press-Release and Presentation.
19. Drop-in session
20. Presentation Week

Learning Outcomes

Intended Knowledge Outcomes

At the completion of this module students will be to further develop their knowledge and functions relevant to the effective creation and management of a business venture involving:
1. The planning, organizing, financing, operating, control and ultimately, the dissolution of the venture.
2. Evaluation of theories of business, organization and management.
3. Standards, legislation and regulations relevant to the workplace and small business operation.

Intended Skill Outcomes

By the end of this module students should have developed skills in relation to:
a) Commercial acumen – the understanding and contribution to the fulfilment of business needs.
b) Problem solving – critical, logical and creative thinking to develop ideas and practical solutions.
c) Self analysis – identifying individual strengths and weaknesses, interests and motivations.
d) Teamwork – helping, motivating and supporting other team members.

Graduate Skills Framework

Graduate Skills Framework Applicable: Yes
  • Cognitive/Intellectual Skills
    • Active Learning : Present
    • Numeracy : Assessed
    • Information Literacy
      • Synthesise And Present Materials : Assessed
  • Self Management
    • Self Awareness And Reflection : Assessed
    • Planning and Organisation
      • Goal Setting And Action Planning : Present
      • Decision Making : Present
    • Personal Enterprise
      • Innovation And Creativity : Present
      • Initiative : Present
      • Independence : Present
      • Problem Solving : Present
      • Adaptability : Present
    • Budgeting : Assessed
  • Interaction
    • Communication
      • Oral : Assessed
      • Interpersonal : Present
      • Written Other : Assessed
    • Team Working
      • Collaboration : Present
      • Relationship Building : Present
      • Leadership : Present
      • Negotiation : Present
      • Peer Assessment Review : Present
  • Application
    • Occupational Awareness : Present
    • Commercial Acumen
      • Market Awareness : Present
      • Governance Awareness : Present
      • Financial Awareness : Present
      • Business Planning : Assessed
    • Social Cultural Global Awareness : Present
    • Legal Awareness : Present

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion541:0054:00N/A
Scheduled Learning And Teaching ActivitiesLecture202:0040:00N/A
Guided Independent StudyProject work521:0052:00N/A
Guided Independent StudyStudent-led group activity125:0025:00N/A
Guided Independent StudyIndependent study291:0029:00N/A
Teaching Rationale And Relationship

The course is structured as 20 two hour sessions, each organised around a concept/ theme as presented in the ‘outline of syllabus’. In addition to the reading list above we will be recommending other material – ‘non-academic journals’, newspapers, television programmes, websites, blogs and so on – which will give students further insight into managing efficiently and effectively their business ventures.

The companies originated by the students (are not part of a simulation) are expected that following development phase in Semester 1 will trade during Semester 2. The nature of the module therefore requires that students demonstrate a high level of initiative and resourcefulness, appropriate to venturing a real business. To support this a wide range of teaching methods and techniques are employed, including mentoring guidance from North East entrepreneurs and tutors and guest speakers, led by experts in the field of business and entrepreneurship.

The 20 two hour sessions are sculptured around the philosophy of a student-centred learning process; the academic environment provides ample opportunities to create core expertise, analytical and critical thinking, and to produce high-quality practitioners, while making the sessions enjoyable to participating students.

Blackboard Learning Environment:
The lecture notes, PowerPoint slides, details of assignments/exams and other information, together with important announcements, will be available on the Blackboard web site for this module. We will be using Blackboard to communicate with you and you are strongly encouraged to use Blackboard to communicate with each other (for example through discussion forums). You can access Blackboard at

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M30Group assignment - Business Plan and 10 min presentation.
Prof skill assessmnt2M10Group assignment - Press release and 10 min presentation.
Essay2M602,000 words
Assessment Rationale And Relationship

All assignments will be explained in class in detail. Complete guidelines about each assignment are uploaded on BlackBoard. Your assessments are related to the aims and intended learning outcomes of the module. We are not assessing the success or failure of your business! Instead the three pieces of assessed work will evaluate (to differing extents) your knowledge of the functions relevant to the effective creation and management of a business venture and your skills in respect of commercial acumen, problem solving, self analysis and teamwork.


Past Exam Papers

General Notes


Disclaimer: The information contained within the Module Catalogue relates to the 2016/17 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2017/18 entry will be published here in early-April 2017. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.