|Semester 2 Credit Value:||20|
1. Provide a context to overview forms of online communication from a social perspective;
2. Model theoretical design principles through an industrial context using practical-based scenarios;
3. Allow students to demonstrate abilities in effective collaboration and communication.
This module introduces the practical aspects of group collaboration within the context of a media employment-related example. This is grounded in theoretical and direct empirical evidence of new media technology in action. Although heavily technology-based this course provides opportunity through workshop tuition sessions for those new to web-based publishing to become familiar with this technology.
Weekly combined workshop and lectures sessions provide a familiar setting for group and class discussions and questioning. A subject-related topic is researched within a teamwork structure and the researched material is finally presented online (typically as a website.) This is complemented by students producing a brief design document, a group presentation of their methodology, and a personal report reflecting on the experience.
Introducing the notion of being online.
The breadth of online systems currently in social use.
Setting up a theoretical framework to analyse online systems.
What makes good online content?
The building blocks of a static online content.
The social, legal and ethical implications of creating online content.
Collaborative project work and management theory.
Project allocation and discussions.
Project scale and workload model.
Writing a design plan.
Finalising design plan and presentation rehearsal.
Presenting online ideas to an audience.
Introduction to a web-design application.
Formatting online content.
Creating effective hyperlinks.
Tips on embedding multimedia to online content.
Adapting existing content.
Student evaluation of websites.
‘Web design’ and ‘Using A Web Design Package.’
‘Design Plan’ for websites.
Project sales pitch.
1. To be familiar with the operations and uses of the various online media; including an understanding of the trends and issues surrounding the use of online communication.
2. To acknowledge and appreciate the dynamics and problems surrounding collaborative project work and to acquire knowledge and experience of effective teamwork practice.
3. To understand the essential elements unique to effective content presented online and acquire the theoretical knowledge of online design principles to present content online.
4. To professionally present as a group a project plan idea and to implement and review a team project plan over several weeks.
5. To effectively use a web-page processing application to present content online and to adapt researched content into a format appropriate for online publication.
6. To reflect upon the planned and actual progress made both individually and within groups.
|Graduate Skills Framework Applicable:||Yes|
|Guided Independent Study||Assessment preparation and completion||4||8:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||12||1:00||12:00||Theory Lecture|
|Guided Independent Study||Directed research and reading||1||24:00||24:00||N/A|
|Scheduled Learning And Teaching Activities||Practical||12||1:00||12:00||Practical workshop|
|Guided Independent Study||Skills practice||12||2:00||24:00||N/A|
|Guided Independent Study||Project work||1||24:00||24:00||N/A|
|Guided Independent Study||Reflective learning activity||1||16:00||16:00||N/A|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||12||1:00||12:00||Skills-based session|
|Guided Independent Study||Student-led group activity||1||12:00||12:00||N/A|
|Guided Independent Study||Independent study||1||32:00||32:00||N/A|
‘Lectures’ convey the underlying theory of online communication issues (Aims: 1, Outcomes: 1 & 4) and additionally provide a context for practical industrial concepts (Outcomes: 3 & 4)
‘Practicals’ provide the opportunity to connect the theoretical with the appropriate practical skills (Aims: 3, Outcomes: 3 & 5)
‘Group Learning’ is encouraged as an activity for students to negotiate their project plans within their allocated groups and provides valuable student autonomy (Aims: 2, Outcomes: 2) in the formation of team relationships and the building of self-initiated progressive tasks (Aims: 2, Outcomes: 4 ) essential for successful completion of the assessed project.
Student ‘Private Study’ encourages opportunities for personal reflection (Outcomes: 6) and time to consolidate the knowledge (Outcomes: 1-3) and skills (Outcomes: 4-6) outcomes.
The format of resits will be determined by the Board of Examiners
|Oral Presentation||10||2||M||20||Oral group presentation|
|Report||2||M||20||Written project plan ('Design Brief')|
|Design/Creative proj||2||M||40||Project Work. (Reflecting the implementation of a project plan, usually the production of a website).|
|Report||2||A||20||1000 word Reflective Report containing evidence that the learning outcomes have been met.|
‘Written project plan and oral group presentation’ is a convenient way to assess the theoretical understanding of the online content (Outcomes: 1 & 3), the difficulties of team project work (Outcomes: 2) and the professional delivery of a team presentation (Outcomes: 4) under time-constraint as required by industry.
The ‘Project Work’ enables the application of subject knowledge and skills (Outcomes: 3 & 4) in providing appropriate content and the practical implementation (Outcomes: 5) to be assessed. The successful completion of the end-product (published online content) provides the means to assess problem solving skills through choices made in identifying and acquiring the skills needed (Outcomes: 2 & 6).
The written ‘Personal Report’ provides a final opportunity for students to critically reflect (Outcomes: 6) and provide evidence that they have met the aims of the module (Aims: 1-3) and have understood the intended knowledge (1-3) and skills (4-6) outcomes.
Resit to consist of an oral presentation and a 3000 word written assignment. Title to be decided and announced 8 weeks prior to the resit date.
Note: The Module Catalogue now reflects module information relating to academic year 14/15. Please contact your School Office if you require module information for a previous academic year.
Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.