Module Catalogue 2015/16

COM1031 : Online Communication I

  • Offered for Year: 2015/16
  • Module Leader(s): Mr Chris Falzon
  • Owning School:
Semester 2 Credit Value: 20
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment


Co Requisites
Co Requisite Comment



1. Provide a context to overview forms of online communication from a social perspective;

2. Model theoretical design principles through an industrial context using practical-based scenarios;

3. Allow students to demonstrate abilities in effective collaboration and communication.

This module introduces the practical aspects of group collaboration within the context of a media employment-related example. This is grounded in theoretical and direct empirical evidence of new media technology in action. Although heavily technology-based this course provides opportunity through workshop tuition sessions for those new to web-based publishing to become familiar with this technology.

Weekly combined workshop and lectures sessions provide a familiar setting for group and class discussions and questioning. A subject-related topic is researched within a teamwork structure and the researched material is finally presented online (typically as a website.) This is complemented by students producing a brief design document, a group presentation of their methodology, and a personal report reflecting on the experience.

Outline Of Syllabus

Introducing the notion of being online.
The breadth of online systems currently in social use.
Setting up a theoretical framework to analyse online systems.
What makes good online content?
The building blocks of a static online content.
The social, legal and ethical implications of creating online content.
Collaborative project work and management theory.

Project allocation and discussions.
Project scale and workload model.
Writing a design plan.
Finalising design plan and presentation rehearsal.
Presenting online ideas to an audience.

Practical work:
Introduction to a web-design application.
Formatting online content.
Creating effective hyperlinks.
Tips on embedding multimedia to online content.
Adapting existing content.
Student evaluation of websites.

‘Web design’ and ‘Using A Web Design Package.’
‘Design Plan’ for websites.
Project sales pitch.
Project content.
Personal Report.

Learning Outcomes

Intended Knowledge Outcomes

1. To be familiar with the operations and uses of the various online media; including an understanding of the trends and issues surrounding the use of online communication.

2. To acknowledge and appreciate the dynamics and problems surrounding collaborative project work and to acquire knowledge and experience of effective teamwork practice.

3. To understand the essential elements unique to effective content presented online and acquire the theoretical knowledge of online design principles to present content online.

Intended Skill Outcomes

4. To professionally present as a group a project plan idea and to implement and review a team project plan over several weeks.

5. To effectively use a web-page processing application to present content online and to adapt researched content into a format appropriate for online publication.

6. To reflect upon the planned and actual progress made both individually and within groups.

Graduate Skills Framework

Graduate Skills Framework Applicable: Yes
  • Cognitive/Intellectual Skills
    • Critical Thinking : Assessed
    • Data Synthesis : Present
    • Active Learning : Present
    • Numeracy : Present
    • Literacy : Present
    • Information Literacy
      • Source Materials : Present
      • Synthesise And Present Materials : Assessed
      • Use Of Computer Applications : Present
  • Self Management
    • Self Awareness And Reflection : Assessed
    • Planning and Organisation
      • Goal Setting And Action Planning : Assessed
      • Decision Making : Assessed
    • Personal Enterprise
      • Innovation And Creativity : Assessed
      • Initiative : Present
      • Problem Solving : Present
      • Adaptability : Present
    • Budgeting : Present
  • Interaction
    • Communication
      • Oral : Assessed
      • Interpersonal : Assessed
      • Written Other : Assessed
    • Team Working
      • Collaboration : Assessed
      • Relationship Building : Present
      • Leadership : Present
      • Negotiation : Present
      • Peer Assessment Review : Assessed
  • Application
    • Occupational Awareness : Present
    • Commercial Acumen
      • Market Awareness : Present
      • Business Planning : Assessed
    • Social Cultural Global Awareness : Present
    • Legal Awareness : Present

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture121:0012:00Theory Lecture
Guided Independent StudyAssessment preparation and completion48:0032:00N/A
Guided Independent StudyDirected research and reading124:0024:00N/A
Scheduled Learning And Teaching ActivitiesPractical241:0024:00Practical workshop
Guided Independent StudySkills practice122:0024:00N/A
Guided Independent StudyProject work124:0024:00N/A
Guided Independent StudyReflective learning activity116:0016:00N/A
Guided Independent StudyStudent-led group activity112:0012:00N/A
Guided Independent StudyIndependent study132:0032:00N/A
Teaching Rationale And Relationship

‘Lectures’ convey the underlying theory of online communication issues (Aims: 1, Outcomes: 1 & 4) and additionally provide a context for practical industrial concepts (Outcomes: 3 & 4)

‘Practicals’ provide the opportunity to connect the theoretical with the appropriate practical skills (Aims: 3, Outcomes: 3 & 5)

‘Group Learning’ is encouraged as an activity for students to negotiate their project plans within their allocated groups and provides valuable student autonomy (Aims: 2, Outcomes: 2) in the formation of team relationships and the building of self-initiated progressive tasks (Aims: 2, Outcomes: 4 ) essential for successful completion of the assessed project.

Student ‘Private Study’ encourages opportunities for personal reflection (Outcomes: 6) and time to consolidate the knowledge (Outcomes: 1-3) and skills (Outcomes: 4-6) outcomes.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Presentation102M25Oral group presentation
Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2M50Multimedia group project
Report2A251000 word Reflective Report containing evidence that the learning outcomes have been met.
Assessment Rationale And Relationship

‘Written project plan and oral group presentation’ is a convenient way to assess the theoretical understanding of the online content (Outcomes: 1 & 3), the difficulties of team project work (Outcomes: 2) and the professional delivery of a team presentation (Outcomes: 4) under time-constraint as required by industry.

The ‘Project Work’ enables the application of subject knowledge and skills (Outcomes: 3 & 4) in providing appropriate content and the practical implementation (Outcomes: 5) to be assessed. The successful completion of the end-product (published online content) provides the means to assess problem solving skills through choices made in identifying and acquiring the skills needed (Outcomes: 2 & 6).

The written ‘Personal Report’ provides a final opportunity for students to critically reflect (Outcomes: 6) and provide evidence that they have met the aims of the module (Aims: 1-3) and have understood the intended knowledge (1-3) and skills (4-6) outcomes.


Past Exam Papers

General Notes

Resit to consist of an oral presentation and a 3000 word written assignment. Title to be decided and announced 8 weeks prior to the resit date.

Note: The Module Catalogue now reflects module information relating to academic year 15/16. Please contact your School Office if you require module information for a previous academic year.

Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.