Module Catalogue 2015/16

COM2068 : Writing for Journalism 2: Developing the practical writing skills for print, online, broadcast and social media

  • Offered for Year: 2015/16
  • Module Leader(s): Dr Darren Kelsey
  • Owning School: Arts & Cultures
Semester 1 Credit Value: 20
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment

Students may request an exemption from the pre-requisite by contacting the module leader

Co Requisites
Co Requisite Comment



This module allows students:

To develop an understanding of the conventions and practices of writing for the mass media.

To develop a practical knowledge of the key elements of clear, concise writing, reporting and editing.

To consider and assess the ethics of writing, the aims and objectives of writing for the mass media, and the role of the audience.

To practice and self-assess/edit own writing.

To comment critically on the writing of others.

To assess the role and significance of writing in contemporary mass media.

To put together a portfolio of evidence which can be used in relation to employment, career or postgraduate education aims.

This module will introduce you to key writing, reading and editing skills commonly practiced in many media and communications industries. The module will help you identify, outline, and develop the key elements of clear, concise writing, reporting and editing. In addition, the module will encourage you to think about the ethics of writing, about the purposes of writing, and about audiences who read or listen to your material. An awareness and sensitivity to various audiences’ needs and interests is important; but these often conflict with the demands of industries; and all this can conflict with the writer’s ethical and political positions.

You will be introduced to genres, conventions and standards in news practices in various media professions and practices and will be encouraged to critically evaluate these aspects. You will also practice reporting and writing in the styles used in media writing, and will discuss ways to combine visual and graphic elements with the written word in order to present information effectively. Finally you will learn strategies for gathering information efficiently, including the development of skills in interviewing, note taking, and observation.

Outline Of Syllabus

This module is aimed at students who are new to the field of writing for the media and communications industries. Following on from COM1030’s introductory course for media writing, students will continue to develop newswriting skills for print, online and broadcast. They will also be introduced to blogging, feature writing, interviewing, and the art of travel writing. Students will continue to develop sub-editing skills and will be encouraged to peer review other work before deadlines.

Lectures will encourage students to critically consider media writing in relation to genre, convention, audience, grammar and form, and ethics. The assessment procedures outlined below mean that students will work to frequent deadlines and engage in practical, journalistic activities on a weekly basis whilst critically reflecting on topics covered throughout the course. They will be responsible for managing their own blog, which will be used to deliver the assessments and evidence of weekly engagement with course topics.

Learning Outcomes

Intended Knowledge Outcomes

This module will allow students to gain introductory and critical knowledge of:

1. The role and significance of writing in media and communications industries.
2. The conventions of writing, editing, and reporting.
3. The role of informative, persuasive, instructive, and entertaining writing and reading.
4. Differences in print media
5. How to work with groups in local/regional settings

Completion of case studies, writing exercises and the development of an assessed web-diary/blog will link the above knowledge to :
An overview of genre and style in the print media
The power of the print media in contemporary societies and in the construction of 'events'
News, current affairs, and factual reporting
Celebrity and gossip in print media
Ethics, audience, and the print industry

Intended Skill Outcomes

Students will gain skills in

1/ Writing, drafting and editing
2/ Planning and organising in and for the print industry
3/ Representing others’ views and opinions at local, regional and international levels
4/ Working to deadlines, formats and with applications
5/ Working with statistics and graphic data
7/ Working with ICT

Graduate Skills Framework

Graduate Skills Framework Applicable: Yes
  • Cognitive/Intellectual Skills
    • Critical Thinking : Present
    • Data Synthesis : Present
    • Active Learning : Assessed
    • Literacy : Assessed
    • Information Literacy
      • Source Materials : Assessed
      • Synthesise And Present Materials : Assessed
      • Use Of Computer Applications : Assessed
  • Self Management
    • Planning and Organisation
      • Goal Setting And Action Planning : Assessed
      • Decision Making : Assessed
    • Personal Enterprise
      • Innovation And Creativity : Assessed
      • Initiative : Assessed
      • Independence : Assessed
      • Problem Solving : Assessed
      • Adaptability : Assessed
  • Interaction
    • Communication
      • Written Other : Assessed
    • Team Working
      • Relationship Building : Present
      • Negotiation : Present
      • Peer Assessment Review : Present
  • Application
    • Occupational Awareness : Assessed
    • Commercial Acumen
      • Market Awareness : Present
      • Governance Awareness : Present
    • Social Cultural Global Awareness : Assessed
    • Legal Awareness : Present

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Scheduled Learning And Teaching ActivitiesLecture122:0024:00Lectures combined with practical, small group teaching and peer contact
Guided Independent StudyDirected research and reading124:0024:00Students undertaking specific research or reading on their own as directed by academic staff.
Scheduled Learning And Teaching ActivitiesSmall group teaching121:0012:00Seminars
Guided Independent StudySkills practice140:0040:00N/A
Guided Independent StudyReflective learning activity120:0020:00N/A
Guided Independent StudyIndependent study130:0030:00N/A
Teaching Rationale And Relationship

The range of material covered in the module will provide students with the opportunity to establish some familiarity with a range of print-media practices and settings. Classes will mix formal instruction experiences with informal advice sessions. Writing practice will be emphasised both inside and outside the taught sessions. Students will develop independent study skills as well as the ability to work in a group environment, assisting peers and working to tight deadlines. They will make independent decisions and demonstrate the ability to use their own initiative in journalistic contexts. Their practical skills will be developed along with an ability to theoretically analyse, critique and evaluate journalistic practices for academic writing.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise1M50Web diary blog
Essay1M50Two news stories OR One extended feature OR critical essay (2000 words)
Assessment Rationale And Relationship

The assessment methods relate closely to key elements in the module’s outline of work (above). The assessments are designed in order to allow students to sense the importance of deadlines, accuracy, detail, drafting, etc. Knowledge for this module relates closely to practice and product as well as theory and analysis. It is useful for students to have the opportunity to comment on drafts as well as on existing work or work by established writers/publications. The web diary blog will ensusre students, engage, research, read and reflect on course material, maintaining journalistic and academic commentaries of weekly topics. Prior to the second assessment, the blog will partly contribute to students developing disciplined writing skills in terms of tight deadlines and word counts. The second assessment then allows students to choose an approach from the module which they wish to expand on: The two news stores (1000 words each) will require students to cover two news genres and produce stories of a local or national interest with evidence of independent research. The extended feature will allow students to research a topic and write an extended article exploiting the range of skills they have acquired in the module (maximum 2000 words). The critical essay will require students to apply academic theory to practical elements covered in the module and/or a case study of a current issue in journalism. These methods of assessment require students to think independently, openly and creatively in terms of their decision making and specific choices for each assessment.


Past Exam Papers

General Notes


Note: The Module Catalogue now reflects module information relating to academic year 15/16. Please contact your School Office if you require module information for a previous academic year.

Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.