LAW8565 : Globalisation, Brands & Business Organisation (Inactive)
LAW8565 : Globalisation, Brands & Business Organisation (Inactive)
- Inactive for Year: 2024/25
- Module Leader(s): Prof. Andrew Griffiths
- Owning School: Newcastle Law School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
Semester 2 Credit Value: | 10 |
ECTS Credits: | 5.0 |
European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
N/A
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
To consider trends in business organisation associated with globalisation and to relate these to trade marks and brands
To consider the nature of brands and trade marks and the relationship between them
To consider how trade mark law provides a legal platform for brands
To review the economic rationale for protecting brands and trade marks as a means of providing information and quality assurance to consumers
To review the role of brands and trade marks in facilitating consumerism and supporting consumerist industries such as fashion and luxury goods
To review the relevance of brands and trade marks to corporate social responsibility and their potential contribution to achieving higher standards of corporate social responsibility
Outline Of Syllabus
Trade marks and brands
An overview of trade mark law: the legal framework of branding
Brands and quality assurance
Brands, fashion and consumerism
Brands and social responsibility
Learning Outcomes
Intended Knowledge Outcomes
Students will be able to demonstrate knowledge of:
The nature of a brand and its relationship to a trade mark
How trade mark law provides a legal framework for branding
The role of trade marks and brands in marketing and the organisation of economic activity
The economic rationale of trade mark law as a means whereby firms provide information and quality assurance to consumers
The role of trade mark law in facilitating consumerism
The relevance of brands and trade marks to corporate social responsibility and the debate concerning this
Intended Skill Outcomes
Subject specific skills:
Apply a detailed knowledge of the brand as a form of intangible output and as a basis of business organisation
Apply a detailed knowledge of how trade mark law supports brands and the relationship between trade marks and brands
Discuss the legal, economic and policy issues associated with brands
Draw upon the relevant literature
Develop their knowledge and understanding through critical reading and discussion
Ability to write and speak with care and precision in the analysis and synthesis of the law
Ability to structure legal argument and analysis
Cognitive Skills
Analysis. Identifying and ordering issues by relevance and importance
Synthesis of materials from diverse sources
Critical judgement. Discernment between the merits or otherwise of particular arguments
Evaluation. Making a reasoned choice between competing solutions or arguments
Teaching Methods
Teaching Activities
Category | Activity | Number | Length | Student Hours | Comment |
---|---|---|---|---|---|
Structured Guided Learning | Lecture materials | 4 | 1:00 | 4:00 | Materials introducing and structuring the main topics covered in the module. |
Scheduled Learning And Teaching Activities | Lecture | 10 | 1:00 | 10:00 | Weekly classes covering the syllabus and designed to assists students in consolidating the learning |
Structured Guided Learning | Lecture materials | 1 | 2:00 | 2:00 | Introduction to the Module based on the Module Handbook |
Guided Independent Study | Directed research and reading | 1 | 43:00 | 43:00 | Own reading and study based on Module Handbook, textbooks, lecture materials & recommended reading. |
Scheduled Learning And Teaching Activities | Small group teaching | 9 | 1:00 | 9:00 | Weekly classes covering the syllabus and designed to assists students in consolidating learning |
Structured Guided Learning | Structured research and reading activities | 10 | 3:00 | 30:00 | Preparing for the classes |
Scheduled Learning And Teaching Activities | Drop-in/surgery | 2 | 1:00 | 2:00 | To assist students with consolidation of the topics, preparation for the seminars and assessments |
Total | 100:00 |
Teaching Rationale And Relationship
The Teaching Methods are based on those that have worked successfully as adapted for delivery post Covid 19 and on the assumption that at least some PIP delivery will be possible, though there is flexibility if that proves not to be the case. The lecture materials will introduce students to the general subject-matter of the module and the specific topics, with guidance on the key concepts and relevant law. The classes will provide an opportunity for deeper study of and reflection on the specific topics and on preparation for the assessment essay. These classes will be supported by self-directed study, guided by the module materials. The combination of these teaching methods has been designed to develop the students’ research, analytical, and critical skills with the aim of stimulating their interest and enthusiasm for the subject, their engagement with it, and helping them to become active, independent, and reflective learners.
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
Description | Semester | When Set | Percentage | Comment |
---|---|---|---|---|
Essay | 2 | M | 100 | 2000 word coursework assignment |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
Description | Semester | When Set | Comment |
---|---|---|---|
Poster | 2 | M | N/A |
Assessment Rationale And Relationship
The assessed coursework will give students the opportunity to develop and demonstrate their research skills, and their ability to demonstrate understanding of the operation of law within the commercial environment, whilst also presenting coherent arguments supported by appropriate legal basis and precedent.
The formative poster exercise will enable students to begin planning their coursework essays and develop some initial ideas.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- LAW8565's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- LAW8565's past Exam Papers
General Notes
N/A
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