|Semester 1 Credit Value:||10|
This module provides students with a comprehensive introduction to marketing, its key principles, core concepts. The range of concepts that students will be introduced to include consumer behaviour, market research, the 7P’s of marketing, and current issues. By the end of the module, students will be fully equipped with the knowledge and skills required to undertake the paired module MKT1028 Essentials of Marketing Part 2.
Marketing Mix Decisions
Sector Specific Marketing
Contemporary Issues in Marketing
By the end of the module students should be able to identify fundamental marketing theories and apply them to contemporary marketing issues.
By the end of the module students should have a full understanding of the principles of marketing and the role marketing plays in business and management.
By the end of the module students should have developed their core skills as follows:
Cognitive / Intellectual Skills - critical analysis of theory (via challenging multiple choice questions based not only on theory but also on case studies covered in module)
Self Management – time management and independent study through accessing all material provided both off and online
Interaction – oral and interpersonal skills through the small group work
Application – developed market awareness through examples and cases
|Graduate Skills Framework Applicable:||Yes|
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||15||1:00||15:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||3||1:00||3:00||Seminar|
|Guided Independent Study||Independent study||1||27:00||27:00||N/A|
|MKT1002||Introduction to Marketing|
Lectures convey the key principles of marketing and give the opportunity for further discussion to take place. They provide the best format for introducing new theory, presenting illustrative case studies and stimulating, where appropriate, in-class discussion.
Formative assessment takes place as follows:
The recommended text for purchase has a companion web site where students can attempt MCQ exercises and monitor performance.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||1||A||100||MCQ Exam|
|Module Code||Module Title||Semester||Comment|
|MKT1002||Introduction to Marketing||1||N/A|
The unseen exam encourages students to demonstrate their understanding of the subject area without recourse to notes or books. By making all questions compulsory students are forced to confront all aspects of the course material. Multiple choice exams are appropriate for testing a wide understanding of introductory level theory.
Note: The Module Catalogue now reflects module information relating to academic year 14/15. Please contact your School Office if you require module information for a previous academic year.
Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.