EIN8099 : New Venture Creation in Action
EIN8099 : New Venture Creation in Action
- Offered for Year: 2026/27
- Module Leader(s): Dr Elaine Tan
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 20 |
| Semester 2 Credit Value: | 20 |
| ECTS Credits: | 20.0 |
| European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
N/A
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
1. Provide students with experience in identifying, evaluating and exploiting challenges/opportunities regarding the ideation, planning and de-risking of a venture.
2. Develop students' awareness of value creation from diverse stakeholders' perspectives and apply this knowledge in a real-life business setting.
3. Develop students’ understanding of responsible and sustainable practice in entrepreneurship and new venture creation.
4. Enable students to critically engage with a wide range of entrepreneurship/business tools and techniques for internal and external analysis, applying them in practice.
5. Enhance students' entrepreneurial behaviours, skills and attributes widening career options in entrepreneurship.
6. Support students in designing, testing, and iterating an MVP informed by stakeholder feedback, enabling a pivot or persevere decision.
7. Introduce digital tools and AI platforms relevant to MVP development, enabling students to engage with emerging technologies in venture creation.
Outline Of Syllabus
Ventures: Characteristics, Challenges and Opportunities
-Ideation, Market Trends and Opportunity Identification
-Market, Social, and Environmental Problem Framing
-De-risking via Market Research and Customer Discovery
-Stakeholder Mapping: Personas, Market Segmentation, Competitor Analysis
-Internal and External Strategic Analysis Tools
Value Creation and Business Modelling
-Social and Environmental Impact
-Value Proposition Design (VPC)
-Triple Bottom Line Business Model Canvas
-Business Planning
MVP Design and Experimentation
-Lean Start-up and MVP Canvas
-Digital tools for prototyping (e.g., wireframing, AI-enhanced tools)
-Experiment Design: Hypothesis Testing and Learning Goals
-Data Collection and Analysis Techniques
-Pivot or Persevere Decision-Making
Resourcing for Ventures
-Human Capital: Roles and Team Formation
-Social Capital: Networks and Partnerships
-Financial Capital: Funding Pathways and Basic Financial Modelling
-Technological/Digital Capital
Communicating Entrepreneurial Value
-Entrepreneurial Marketing and Digital Promotion
-Communication Strategies and Investor Pitching
Learning Outcomes
Intended Knowledge Outcomes
1. Understand the purpose and complexity of Ventures, including financial, social and environmental dimensions.
2. Demonstrate knowledge of business planning, including MVP development and iteration.
3. Critically apply and evaluate relevant entrepreneurship theories, tools and digital techniques.
4. Comprehend entrepreneurial team dynamics and contextualise these in the evolving world of work.
Intended Skill Outcomes
1. Operate as reflective practitioners capable of independent inquiry and decision-making in venture contexts.
2. Apply a wide range of strategic and entrepreneurial tools to propose and evaluate business solutions.
3. Design and test an MVP using market data to inform strategic iteration.
4. Develop digital fluency with prototyping tools and AI platforms relevant to entrepreneurial practice.
5. Communicate business value effectively through presentations and investor pitching.
6. Demonstrate leadership, collaboration, and conflict management in team-based venture development.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 2 | 36:00 | 72:00 | Preparation and completion of group business plan and individual MVP portfolio. |
| Scheduled Learning And Teaching Activities | Lecture | 10 | 2:00 | 20:00 | Delivered in ten two-hour blocks introducing key theories and frameworks on entrepreneurial growth, lean innovation, and MVP development. |
| Guided Independent Study | Directed research and reading | 40 | 1:00 | 40:00 | Background reading |
| Scheduled Learning And Teaching Activities | Workshops | 4 | 2:00 | 8:00 | Practical sessions focused on applying tools such as the Business Model Canvas, Value Proposition Design, and experimentation planning. |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 4 | 2:00 | 8:00 | Optional support sessions providing formative feedback on business plan and MVP development. |
| Guided Independent Study | Independent study | 1 | 252:00 | 252:00 | Guided and self-directed study, including reading, data collection, experimentation, reflection, and integration of feedback to refine business concepts. |
| Total | 400:00 |
Teaching Rationale And Relationship
N/A
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 50 | Group Business Plan and Pitch |
| Report | 2 | M | 50 | Individual MVP Development Portfolio and reflective commentary - including MVP design, assumptions, experiment log, data analysis, and revised business model. |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Report | 1 | M | Sessions in class with group interactions will cover formative assessment and feedback as the work progresses. |
| Report | 2 | M | Sessions in class with group interactions will cover formative assessment and feedback as the work progresses. |
Assessment Rationale And Relationship
The module includes two summative assessments:
A group project that develops a business 1) Group Business Plan and Pitch (50%)
This component enables students to apply core enterprise principles in developing a viable and strategically informed business concept. Working collaboratively, students produce an investor slide deck and pitch that demonstrate understanding of opportunity recognition, market positioning, and value creation. This provides the foundation for subsequent individual development and testing.
2) Individual MVP Development Portfolio and Reflective Commentary (50%)
Building on the group plan, this component requires students to design and test a Minimum Viable Product (MVP). Through documenting assumptions, experimentation, and data analysis, students demonstrate how evidence gathered informs refinement or pivot decisions. The reflective commentary supports critical evaluation of their learning process and outcomes, embedding lean innovation principles and encouraging adaptability in developing a workable and tested solution.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- EIN8099's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- EIN8099's past Exam Papers
General Notes
N/A
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