ACC2009 : Strategic Business Analysis
ACC2009 : Strategic Business Analysis
- Offered for Year: 2025/26
- Module Leader(s): Mr Ben Dickson-Green
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
ECO1017, or equivalent modules
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
To enable students to understand how businesses develop and implement strategic choices.
To understand and analyse business objectives, market position, and internal and external factors affecting strategic choices.
Outline Of Syllabus
Analysis of the internal and external strategic position of organisations, both international and domestic.
Identification, justification and selection of appropriate strategic options for an organisation.
Implementation of strategic options, including marketing, human resource management and the effect of changing technology.
Learning Outcomes
Intended Knowledge Outcomes
By the end of the module students will:
- Have an understanding and appreciation of major aspects of strategic management and control.
- Be able to employ appropriate models, framework and techniques to assist with the analysis of a business situation.
- Further develop problem solving skills and to start to develop analysis and evaluation.
Intended Skill Outcomes
• To explain, analyse and evaluate the consequences of an organisation’s current strategic direction including objectives, market position, organisational structure and technology developments;
• To use data to evaluate the likely consequences of strategic choices and technology developments, and recommend business and digital strategies to meet the objectives of an organisation;
• To recommend appropriate methods for an organisation to implement and monitor strategies including strategies for technology and innovation, and demonstrate how data can be used subsequently to measure and monitor strategic performance; and
• To explain and evaluate ethical issues and recommend appropriate actions, considering all stakeholders and the public interest.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | Formative and summative assessment time |
| Scheduled Learning And Teaching Activities | Lecture | 14 | 2:00 | 28:00 | PIP |
| Guided Independent Study | Directed research and reading | 1 | 69:00 | 69:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 5 | 1:00 | 5:00 | 2 in S1, 3 in S2 - all PIP |
| Guided Independent Study | Independent study | 1 | 38:00 | 38:00 | N/A |
| Total | 200:00 |
Teaching Rationale And Relationship
This module aims to introduce students to some key concepts relating to business strategy. Lecture materials are used to explain the issues, and to introduce theory, concepts and techniques. Practice questions and discussion boards will allow for discussion and application of the material covered and issues raised. Students will have the opportunity to develop their understanding and judge their progress in these sessions. Reading is required to support the module and is essential to developing a rounded view of the material.
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 180 | 2 | A | 100 | N/A |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Prob solv exercises | 1 | M | Practice questions provided |
| Prob solv exercises | 2 | M | Practice questions provided |
Assessment Rationale And Relationship
Formative assessment will be used to prepare students for the final examination which needs to be in a particular format to meet accreditation requirements.
Formative work throughout the course will be used to prepare students for the final examination which needs to be in a particular format to meet ICAEW accreditation requirements. This work is not assessed.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- ACC2009's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- ACC2009's past Exam Papers
General Notes
N/A
Welcome to Newcastle University Module Catalogue
This is where you will be able to find all key information about modules on your programme of study. It will help you make an informed decision on the options available to you within your programme.
You may have some queries about the modules available to you. Your school office will be able to signpost you to someone who will support you with any queries.
Disclaimer
The information contained within the Module Catalogue relates to the 2025 academic year.
In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described.
Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, staffing changes, and student feedback. Module information for the 2026/27 entry will be published here in early-April 2026. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.