| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
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This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses. It is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.
The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.
Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues such as strategy, marketing, operations, finance, etc.
Knowledge and understanding of how general management theories and concepts can be applied to “real life” business situations and the resultant effects. Also how management decisions affect all aspects of a business and an appreciation of the interconnectivity of business functions, e.g. marketing, finance, production, strategy, etc.
Critical thinking, synthesis and analysis of case materials, problem solving and decision making skills, written communication,.
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 1 | 1:00 | 1:00 | Introductory lecture at the start of the Semester |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | N/A |
| Guided Independent Study | Directed research and reading | 1 | 25:00 | 25:00 | Reading Case Studies pre and post seminars |
| Scheduled Learning And Teaching Activities | Small group teaching | 5 | 2:00 | 10:00 | Case Study Workshops |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 6 | 1:00 | 6:00 | Feedback and support sessions |
| Guided Independent Study | Independent study | 1 | 28:00 | 28:00 | N/A |
| Total | 100:00 |
| Code | Title |
|---|---|
| BUS2005 | Practical Business Management And Simulation |
The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.
Note: This course is co-taught with BUS2005
The format of resits will be determined by the Board of Examiners
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 100 | Individual case study analysis report (2,000 words) |
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Oral Presentation | 1 | M | oral presentations are expected regularly from groups |
| Case study | 1 | M | Draft plans of assignments to be peer reviewed in a taught session |
The report will provide a summative assessment of the learning outcomes, enabling students to demonstrate their analytical skill and presented in the format of a business report as opposed to an essay to give students experience of producing Executive Reports.
Note: students cannot register for both BUS2001 (Semester 1) and BUS2002 (Semester 2) as these are the same modules offered in both Semesters.
Disclaimer: The information contained within the Module Catalogue relates to the 2020/21 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2021/22 entry will be published here in early-April 2021. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.