Module Catalogue 2024/25

BUS2011 : Business Enterprise

BUS2011 : Business Enterprise

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Eftychia Palamida
  • Lecturer: Dr Kautsar Ramli
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 20
ECTS Credits: 10.0
European Credit Transfer System
Pre-requisite

Modules you must have done previously to study this module

Pre Requisite Comment

N/A

Co-Requisite

Modules you need to take at the same time

Co Requisite Comment

None

Aims

The module provides an experiential introduction to enterprise, entrepreneurship and intrapreneurship and focuses on the theoretical and practical exploration of concepts of creativity, innovation and value creation. Business Enterprise aims to provide students with:

•       Experience of developing and validating a business idea to proof of concept/launch stage;
•       Developed awareness of business and value creation;
•       Knowledge of the value and utility of enterprising behaviours, skills and attributes in all graduate careers;
•       Insights into personal and business growth strategies.

All students will have the opportunity engage in individual and team-based ideation activities and to develop a new concept for value creation.

In teams, students will develop effective working practises and work collaboratively to ideate and validate an idea throughout structured workshops and group project work and showcase the development of this concept through assessment activities.

This module requires students to develop an enterprising mindset and to engage effectively in the practical projects that this module involves, therefore we ask students selecting this module to bear this in mind as lack of attendance and disengagement in sessions will result in poor marks.

Outline Of Syllabus

The module provides students with an opportunity to work individually and as a team throughout the process of developing ideas, testing feasibility and validating solutions through a mix of structured session topics, interactive activities and independent research. The module provides a foundation of theory ABOUT entrepreneurship including topics such as:

Entrepreneurship, Opportunities and Effectuation Theory
Social Solidarity, Circular Societies, CSR/SE
Creativity and Entrepreneurship
Innovation and Entrepreneurship
Entrepreneurial and Innovation Bricolage
Value Proposition, Business Mode Canvas, Business Plan & Lean Start Up

Remaining session focus on FOR and THROUGH Entrepreneurship including topics such as:

Ideation      
Marketing & Building the Brand
Idea Validation & Market Research
Funding & Finance
Legal Issues & Intellectual Property
Entrepreneurial & Digital Marketing
Persuasive Business Pitching

Students will apply academic learning to practical projects and are expected to actively engage in group work; as well as reflect on their growth and leadership capabilities. There are timetabled group work sessions to facilitate the minimum time expectation on project development, however these will not typically be staffed.

Learning Outcomes

Intended Knowledge Outcomes

At the completion of this module students should have developed the knowledge to be able to:

1. Generate knowledge of appropriate theory and practice of venture creation, innovation, creativity, market research, marketing, intellectual property and financial management;
2. Apply this knowledge to develop and critically analyse a new venture idea and to create value and solve problems for customers/stakeholders;
3. Identify the activities/issues in venture creation that may present ethical challenges, and articulate the consequences associated with unethical behaviour;
4. Understand individual challenges and contributions in developing teams and projects; and to contextualise this in the Future of Work.

Intended Skill Outcomes

By the end of this module students should have developed skills that allow them to:

1. Apply appropriate tools and techniques in order to propose and evaluate a range of solutions to global business challenges;
2. Develop interpersonal communication skills and presentation skills in different contexts and formats;
3. Demonstrate the ability to work successfully in a team and developing leadership;
4. Develop digital and online working capabilities to enhance employability and potential for success in the Future of Work.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion160:0060:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesLecture82:0016:00PIP Lectures
Guided Independent StudyDirected research and reading166:0066:00Estimated based on 3 hours per teaching week (not necessarily to do in that week)
Scheduled Learning And Teaching ActivitiesWorkshops82:0016:00PIP Seminars/Workshops
Guided Independent StudyIndependent study140:0040:00Balance to equal 200 overall
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time21:002:00Pre-Assessment Clinics – Drop in Q/A
Total200:00
Teaching Rationale And Relationship

The module synthesises different approaches to the study of entrepreneurship; in learning about, through and for entrepreneurship. This involves a combination of structured content in sessions and in research carried out by students around topics of interest; as well as active learning i.e. learning by doing. Teaching session include lectures, vatical lectures and focussed on workshops across the module process.

Individuals are provided the opportunity to develop their entrepreneurial self and work on a new venture concept. In semester 2 only the best ideas are taken forward for development in teams.

The success of the group projects requires developing initiative, motivation and leadership skills that are essential to the contemporary and future workplace. The module is based on understanding and developing relevant enterprising behaviours, attributes and skills for business and value creation.

The group projects in this module require active engagement from students to be successful and regular project development time is expected; these activities are designed to provide students with the means to drive successful growth for their business ideas as well as their personal goals and ambitions.

Sessions are facilitated by a combination of the core Module staff as well as external professionals and relevant staff from other student support services. There is no expectation that the student group will actively launch and trade with their new venture; however the development of real business solutions is actively encouraged with support from relevant University professionals.

In addition to the reading list we recommend other material including ‘non-academic’ texts such as newspapers, television programmes, websites, blogs and so on – which will give students further insight into efficiently and effectively developing their business ventures, as well as themselves as developing professionals.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Portfolio1M100Electronic Version of a Portfolio comprising an Entrepreneurial Idea & Value Proposition Pitch and Contemporary Business Model Presentation/Essay
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Portfolio1MEntrepreneurial Idea & Value Proposition Pitch and a Contemporary Business Model Presentation/Essay Feedback during the WORKSHOP
Assessment Rationale And Relationship

Students will be asked to actively engage in the venture creation process by learning through/for/about entrepreneurship. Therefore the Assessment is an Electronic Portfolio of
--an Entrepreneurial Idea & Value Proposition Presentation Pitch (1,000 words - 50% weighting) and
--a Business Model Presentation/Essay (3,000 words - 50% weighting). As this is a group assessment, Peer Assessment will be used.

Timetable

Past Exam Papers

General Notes

N/A

Welcome to Newcastle University Module Catalogue

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Disclaimer

The information contained within the Module Catalogue relates to the 2024 academic year.

In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described.

Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2025/26 entry will be published here in early-April 2025. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.