Module Catalogue 2018/19

BUS2029 : Operations Strategy and Management

  • Offered for Year: 2018/19
  • Module Leader(s): Dr Adrian Small
  • Lecturer: Dr Paul Lewis, Professor Christian Hicks
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
Pre Requisites
Code Title
BUS1001Introduction to Management and Organisation
BUS1015Management and Organisation
Pre Requisite Comment

For students on N200 MAS1403 is also a pre-requisite
For students on LN12 the second pre-requisite is ECO1010

Other students will need to have taken a module in business management, for example, accounting and finance, management and organisation or another general business management module.

Co Requisites
Co Requisite Comment



Effective management of operations is critical to the success of organisations right across business and industrial sectors, the service sector, the public sector and the ‘not-for-profit’ sector. Organisations that produce products and/or deliver services have operational systems at their core. Well-designed, robust operational systems that align with an organisation's strategy and are managed consistently well are central to sustaining high levels of organisational performance.

This module provides a broad introduction to the Operations Strategy and Operations Management discipline with a focus on topics that are particularly relevant to practice. The aim of the module is to provide the foundations and frameworks to understand and analyse key issues of relevance to the management of operations in contemporary organisations. It also aims to offer an insight into the contemporary issues of the subject of operations strategy and its importance for an organisation.

Outline Of Syllabus

This module covers four key themes in Operations Strategy and Management:
1. Operations strategy
2. The management of operations (steering operations and processes)
3. Operations improvement
4. Planning and controlling operations

Learning Outcomes

Intended Knowledge Outcomes

At the end of the module students should be able to
1. Apply and appreciate the foundations and frameworks of operations management and operations strategy
2. Understand and analyse key issues of relevance to the management of operations and the applications of operations strategies in contemporary organisations.

This will enable the student to understand:
• The nature of different types of products and processes;
• The importance of competitiveness and how key aspects of customer service such as quality, cost,
delivery and customisation are linked to the type of system adopted;
• The significance of operations strategy and approaches for formulating strategy;
• The principles and methods used for planning and inventory management;
• The concepts, principles and methods associated with group technology and lean supply;
• Facilities Layout principles and methods;
• Service operations management principles and methods;
• An understanding of supply chain management principles and methods.

Intended Skill Outcomes

At the end of the module students should have the ability to engage in strategic, tactical and operational analysis, and to understand, interpret and solve numerical problems with tools and techniques in operations strategy and operations management.

Graduate Skills Framework

Graduate Skills Framework Applicable: Yes
  • Cognitive/Intellectual Skills
    • Critical Thinking : Assessed
    • Active Learning : Present
    • Numeracy : Present
    • Literacy : Assessed
    • Information Literacy
      • Source Materials : Present
      • Synthesise And Present Materials : Present
      • Use Of Computer Applications : Present
  • Self Management
    • Planning and Organisation
      • Goal Setting And Action Planning : Present
      • Decision Making : Present
    • Personal Enterprise
      • Innovation And Creativity : Present
      • Initiative : Present
      • Independence : Present
      • Problem Solving : Present
  • Interaction
    • Communication
      • Oral : Present
      • Written Other : Assessed
    • Team Working
      • Collaboration : Present
      • Peer Assessment Review : Present
  • Application
    • Commercial Acumen
      • Business Planning : Present
    • Social Cultural Global Awareness : Present

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion164:0064:00N/A
Scheduled Learning And Teaching ActivitiesLecture152:0030:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

The module includes lectures, exercises, readings, cases and discussions. The lectures will be formal sessions with discussion and illustration of concepts and techniques. Lectures provide the concepts and frameworks. These contribute to the module’s intended knowledge outcomes. The seminars consist of group work and response to questions giving students the opportunity to use the concepts and frameworks. These contribute to the module’s intended skills outcomes.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination601A35unseen examination
Written Examination1202A65unseen examination
Exam Pairings
Module Code Module Title Semester Comment
BUS2032Service Operations Strategy and Management1N/A
BUS2034Operations Management1N/A
LBU2034Operations Management1Paired with London module version for both semesters and resit.
Assessment Rationale And Relationship

The two exams assess students’ breadth and depth of understanding of the key concepts and techniques in operations strategy and management. The examination is an appropriate way to assess the theoretical underpinning and problem solving skills associated with operations management in order to identify what is important and how to think critically. Working under timed conditions is also a practical skill that is important when working in industry. The first exam assesses the work undertaken in the first part of the module. The second exam assesses concepts and techniques covered across the module and also assesses numeracy skills associated with application of basic techniques in operations strategy and management.


Past Exam Papers

General Notes


Disclaimer: The information contained within the Module Catalogue relates to the 2018/19 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2018/19 entry will be published here in early-April 2018. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.