Module Catalogue 2019/20

BUS3000 : Enterprise and Entrepreneurship with Lean Innovation

  • Offered for Year: 2019/20
  • Module Leader(s): Dr Janette Young
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment


Co Requisites
Co Requisite Comment



Students are expected to gain deeper insight and learning experience about small business start-up and growth whilst participating in the module. As such they will be exposed to the types of experience involved in creating and setting up an online business start-up within a fast moving technological environment and they will be involved in the practical application of tools to develop a business idea whilst working as part of a group project team. The module focuses on contemporary theory as an applied field and takes a social constructivism approach to enable students to develop a flexible mind set as part of the entrepreneurial journey. This will build on the need for the development of theory into practice and ‘learning by doing’ in a fast moving digital environment.

Furthermore, the module aims to introduce students to business innovation in the search and execution of the business idea, and as such, the module involves the lean startup theory. Moreover, the students will develop the skill to reflect upon their own entrepreneurial journey and this will be part of the assessment. Added to this, the aim is for students’ to develop an array of business innovation and entrepreneurial skills along with global graduate attributes in order to develop their business acumen and this will further support the development of creativity and innovation; independent thinking; autonomous decision-making; group dynamics; adaptability; appreciation of change and risk; and reflective practice as part their entrepreneurial journey.

Outline Of Syllabus

•       The Contemporary Business Context – The Changing Dynamic Enterprise
•       The Entrepreneurial Opportunity and Creativity
•       Market Research as a Tool and Customer Feedback
•       Lean Start-up and Customer Development
•       Lean and The Business model
•       Reading/Research week)
•       The Brand
•       Reflective Practice and the Entrepreneurial Journey
•       Networking, Communication, the Pitch and the Entrepreneur
•       Group Presentation - Validation
*Plus guest speakers

•       The Enterprise: Grow, Develop and Change
•       Strategic Assessment and Market Position
•       The Web Infrastructure (Online Blended learning plus set activity)
•       Practical Activity (Continued Online Blended Learning )
•       Leadership, the Enterprise and the Entrepreneur
•       Types of Working Environment: Co-working, Community and Hubs
•       Finance Raising, Stages of Growth
•       Legal Context: Legal Protection and Intellectual Property
•       Group Presentations (Execution)

Learning Outcomes

Intended Knowledge Outcomes

Students should be able to:-

• Understand the creative processes involved in developing a business opportunity at the early stage of the entrepreneurial process and apply these concepts in practice.
• Evaluate the concept of lean start-up theory and apply and explore the lean through the lean business model in practice.
• Critically assess a range of issues, strategies and practices impacting upon and critical to the development and transition from seedling to a sustainable business venture.
• Explore and reflect upon reflective practice as part of the entrepreneurial journey

Intended Skill Outcomes

Students should develop:
1. Present the findings of their business projects from search to execution, to a high professional standard
2. Show evidence of adaptability and make best use of innovative and creative processes for an emerging start-up business
3. Manage their own learning in order to plan and execute work to a given standard

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion160:0060:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching22:004:00Group meetings with Module Leader. Drop -in.
Scheduled Learning And Teaching ActivitiesWorkshops23:006:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops21:002:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops122:0024:002 hours in flat room and tables. Cohort size approx 45.
Guided Independent StudyIndependent study154:0054:00N/A
Jointly Taught With
Code Title
BUS3343Enterprise and Entrepreneurship (Erasmus Study Abroad Sem 1)
Teaching Rationale And Relationship

The workshops are informed by group activity; exercises; mapping exercises; seminars; lectures; interactions; guest speakers and student small group project work with the classroom environment. This will facilitate further consultation/discussion with the tutor. As such students will be learning new and innovative theories, whilst at the same time learning by doing through group activity. The second semester supports two practical sessions via online blended learning. Where possible speakers will all be used to introduce the students to current ideas around enterprise development. Reflective management practice will underpin the student entrepreneurial journey.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M20Group Project Presentation (Search). 10-12 minutes
Prof skill assessmnt2M25Group project presentation (Execute). 10-12 minutes
Report2M55Individual Reflective Report 2,000 words (making best use of their Individual Online Journal)
Assessment Rationale And Relationship

The entrepreneurial project includes project based learning activity and enables students to ‘learn by doing’ (e.g. practical work during the module including problem-based learning and the development of a business idea. Thus the students learn by doing in terms of (a) entrepreneurial behaviour, (b) the entrepreneurial process, and (c) the student’s self-knowledge of their own competences in relation to carrying out entrepreneurial processes. There is a particular focus on learning by doing; project learning; problem-based learning and action learning.

An individual reflective report supported by the online journal will enable the students to reflect upon their new learning and group project activity as part of the learning journey across the year. As such the module encourages reflective and reflexive learning and supports the usage of the online journal and as part of the Blackboard web-platform.

Students will be exposed to a process that will encourage critical thinking, innovation and creativity; primary and secondary research, active learning, problem-solving; self-awareness; action-planning; initiative; communication skills; team-work and relationship building; application of commercial acumen; global awareness. As such, students acquire global graduate skills.


Past Exam Papers

General Notes


Disclaimer: The information contained within the Module Catalogue relates to the 2019/20 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2020/21 entry will be published here in early-April 2019. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.