Module Catalogue 2024/25

Pre Requisite Comment

Either one of the Stage 2 modules must be taken

Co Requisite Comment

N/A

Aims

This module provides a practice-based alternative to the other available capstone modules.

Drawing on learning across the programme of study, the module provides students with an
opportunity to apply their learning to practical business challenges via the development of students'
own business concept.

This module aims to provide an opportunity to:

1. identify and develop a business idea/concept in the current global environment;
2. evaluate empirical evidence and management information to inform your understanding of the
feasibility of the business concept;
3. appreciate the complexities and constant change in managing commercially in a global context; and
4. demonstrate decision-making skills, reflective practice, and appreciation of ethical considerations
in the context of business development.

Outline Of Syllabus

There is no set syllabus for this module because it will involve independent development of a
business concept of the students' choosing, demonstrating their application of management, human
resources, entrepreneurship, innovation, and enterprise. Students will be encouraged to scope out
their business concept as, for example: 1) Pure-play start-up; 2) Small/family business seeking to
grow; or 3) Larger/corporate business seeking to develop new business unit. The module aims to
develop student decision making, creativity and project management skills. It provides an
opportunity for those who have business ideas to extend their learning through the design and
execution of practical research for which they have interest and enthusiasm. Supporting classes will
include the following topics:

Strategic analysis
e.g. internal, external, competitor, stakeholder analysis

Project management
e.g. role of the project manager, defining project scope, ethics and risk, costs and budgeting, human resources

Communicating to different audiences
e.g. written and visual materials

Reflective practice and ethics
e.g. continuous professional development

Intended Knowledge Outcomes

On completion of this module, you will be able to demonstrate:

1. Appreciation of the uncertainty and ambiguity in information available to managers when
considering the internal and external factors that influence business decision-making;
2. Critically evaluate organisational ethical challenges that inform business decision making; and
3. A comprehensive understanding of core management areas underpinned by research knowledge

Intended Skill Outcomes

On completion of the module, you will be able to:

1. Systematically identify and critically evaluate a range of evidence sources to enable decision
making in an organisation context;
2. Critically evaluate and apply relevant theory to practice;
3. Generate, synthesise and evaluate qualitative and quantitative information for decision-making
related to the business concept;
4. Demonstrate your abilities as an independent learner, critical thinker and reflective practitioner; and
5. Present your analysis and professionally communicate your findings.

Teaching Rationale And Relationship

The module consists of a mix of taught sessions, support sessions, and independent working.
module is structured as follows:

• The taught sessions will refresh student knowledge and understanding of the academic theories, concepts and
models relevant to the module, as well as developing project management and communication techniques;
• The formative assessment will give the module team the opportunity to provide feedback on theory knowledge and
understanding;
• The drop-in sessions will provide support to the students in the development of their individual
assessment and in support of their independent study.

Assessment Rationale And Relationship

The module provides students with the opportunity to apply their learning to practical business concept
development activities which are related to the range of topics they have studied throughout their programme of
study. The assessment enables the students to develop and demonstrate their decision making, project management,
communication and reflective practice skills

General Notes

N/A