Module Catalogue 2020/21

BUS3050 : Management of Creativity, Design and Innovation

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Hanna Bahemia
  • Lecturer: Dr Eftychia Palamida
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
Pre Requisites
Code Title
BUS1001Introduction to Management and Organisation
Pre Requisite Comment

It is important students have taken a foundation course in management and organisation before attempting a stage 3 module in managing innovation and creativity.

Co Requisites
Co Requisite Comment



This wide ranging module explores the concepts of creativity, product design and development, and innovation in the context of innovative and creative organisations. The module will draw upon concepts derived from the economics and sociology of innovation, theories of creativity, theories of the firm, product design and innovative cultures. The course will give students an opportunity to develop an understanding and critical awareness of current theories and approaches relevant to managing creativity, design and innovation in the workplace. The course is designed to help students understand how innovation and creativity is managed in a variety of settings. Through a series of lectures, workshops and small group learning activities students will develop an understanding of the importance of creativity, design and innovation on a personal, organisational and national level in a world characterised by the globalised economy.

• To provide an understanding of the concepts of creativity, design and innovation, managing creative organisations and people, the economics of innovation, managing innovation and core competencies, product design, creative and innovative cultures.
•       To enable students to develop an awareness how to develop their creativity at the individual level during the process of problem solving
• To enable students to identify, analyse, discuss and debate the broad range of perspectives and practical issues concerning creativity and innovation in any organizational context.
• To encourage students to critically evaluate the determinants of competitiveness stemming from understanding, managing effectively creativity, design and innovation in the real business world.
• To equip students with the knowledge and skills needed to improve their perspectives about managing and managing innovative people, organizations and cultures.
• To encourage students to critically evaluate the determinants of successful creative and innovative businesses.

Outline Of Syllabus

Semester 1
1. Introduction to creativity
2. The creative mind (creativity at the individual level)
3. Creativity at the organisational level
4. Creative clusters, cities and networks [including Creative-Digital-IT cluster cases like Brighton and North East]
5. Introduction to Innovation management

Semester 2

1. Project organization for innovation
2. Innovation Management
3. Open innovation management
4. Design Management
5. Entrepreneurship and Business Model
5. New Product Development and business model innovation
6. Managing mature products and product deletion

Learning Outcomes

Intended Knowledge Outcomes

At the end of the module students should be able to:
- Describe and discuss the concepts of creativity and innovation at the individual, team and firm levels.
- Recognise the requirements for the successful management of creativity, design and innovation in any business.
- Indicate the advantages for enterprise’s competitiveness through the effective and efficient development and management of creativity and innovation.
- Synthesise the knowledge gained from the course and critically assess the relations between creativity, design and innovation and the wider economic, social and cultural contexts.
- Apply the appropriate theoretical frameworks of creativity and innovation in selected case studies.

Intended Skill Outcomes

At the end of the module students should be able to:
- Understand how to manage creativity and innovation.
- Develop an awareness how to improve their creative capability at the individual and team level
- Analyse and reflect on creativity and innovation using suitable theoretical concepts.
- Assess the importance of innovation for any business.
- Demonstrate the capacity to engage critically and comment upon current theories and debates about creativity, design and innovation.
- Demonstrate possession of creative and analytical skills in identifying the conditions to foster creativity and innovation in an organisation.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture182:0036:00N/A
Guided Independent StudyAssessment preparation and completion155:0055:00N/A
Guided Independent StudyDirected research and reading152:0052:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00N/A
Guided Independent StudyIndependent study153:0053:00N/A
Teaching Rationale And Relationship

The course is structured as 18 two hour teaching sessions, each organised around a concept/ theme as presented in the ‘outline of syllabus’ below. There is also a 2 two hour drop in session. Each week there is a core reading, which students should do before the session and a range of further reading, which will enable students to explore each theme in more depth. We will also be recommending other material – ‘non-academic journals’, newspapers, television programmes, websites, blogs and so on – which will give the student further insight into the management of creativity, design and innovation in the real business world. Case studies, real-world examples and problem-based learning will be used in the two hour sessions sculptured around the philosophy of a student-centred learning process; the academic environment provides ample opportunities to create core expertise, analytical and critical thinking, and to produce high-quality practitioners, while making the sessions enjoyable to participating students.

As well as formal learning session, the Newcastle University Business School has a large number of integrated Business Networking Events, which students attend. These provide them the opportunity to listen to practitioners and guest speakers, as well as network with a wide range of local business people.

Blackboard Learning Environment:
The lecture notes, PowerPoint slides, details of assessments and other information, together with important announcements, will be available on the Blackboard web site for this module. We will be using Blackboard to communicate with you and you are strongly encouraged to use Blackboard to communicate with each other (for example through discussion forums). You can access Blackboard at

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination901A50N/A
Written Examination902A50N/A
Exam Pairings
Module Code Module Title Semester Comment
LBU3050Management of Creativity, Design and Innovation1N/A
Formative Assessments
Description Semester When Set Comment
Written exercise1MStudents write questions to ask companies
Aural Examination2MTo provide support for exams.
Assessment Rationale And Relationship

Aware of the variety of knowledge outcomes of this module, undergraduate students are required to develop their understanding of the concepts of creativity, design and innovation. There are two exams for this module. The first exam is a 2 hour exam set at the first semester and it aims to give students the opportunity to reflect on the knowledge acquired during the first semester and test their individual performance; it counts for 50% of the final mark. The second examination is again a 2 hour written examination set at the end of semester 2. Students are expected to critically synthesise the knowledge they have gained in order to effectively and efficiently answer a number of questions relevant to the topics presented and discussed throughout the second semester.


Past Exam Papers

General Notes


Disclaimer: The information contained within the Module Catalogue relates to the 2020/21 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2021/22 entry will be published here in early-April 2021. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.