Module Catalogue 2022/23

EEE2008 : Project and Professional Issues

  • Offered for Year: 2022/23
  • Module Leader(s): Dr Rishad Shafik
  • Lecturer: Miss Katie Wray
  • Owning School: Engineering
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 20
ECTS Credits: 10.0
Pre Requisites
Code Title
EEE1002Electronics I
Pre Requisite Comment


Co Requisites
Co Requisite Comment



To develop the students’ planning, design, construction and communication skills through teamwork in a design based project

To provide students with the understanding and practice of the planning and management of technical projects along with an appreciation of business organisation and planning. To assist students with project activities within their undergraduate studies and to enable them to fulfil their roles as future engineering managers. To provide insight into issues of ethical and sustainable design.

Outline Of Syllabus

Group design and construction project
• Engineering project planning, teamwork and documentation.
• Design of electronic subsystems for inductive position sensing, microprocessor based closed loop control and PWM motor control.
• Development of embedded microprocessor code in C language.
• Construction and testing of electronic subsystems.
• System integration, fault finding and performance optimisation.

Business Fundamentals
• Rational for incorporation. The Company as a legal entity.
• Stakeholders – Founders, Directors, Shareholders, Employees
• Classification of business structures by:
• Stage of Development : Start-ups, SME’s , industrials, conglomorates, multi-nationals
• Investment Basis : private / public,
• Funding sources VCs, Business Angels, Crowdsourcing, Banks
• Markets Served : Consumer, Industrial, Military, Transportation, Utilities
• Class of Goods : Inventoried Products, Made to order, Designed to Order
• Modern Business Organisation

The Design Process
• Design as an integrated activity spanning full product lifecycle from conception to end of use.
• Principles of sustainable design. Component sourcing, manufacturing process considerations; waste byproducts, through life support issues and design for re-use, recycling or recovery.

Project Organisation & Planning
• Describe principles of organisation and planning in the context of engineering projects.
• Discuss the cycle of specification, planning, execution, monitoring, reporting and correction.
• Introduce financial aspects of project planning – cash flow, budgets, contingencies.
• Discuss conduct of meetings identification of team goals, individual actions, follow-up and review.
• Discuss basic risk management. Provide a framework that will assist students in the planning &
execution of 2nd year group projects:

• Group Projects undertaken through a series of assignments each of which produces a component of a business plan.
• Projects to focus on products/services which address some aspect of the key challenges: Globalisation – increased levels of global trade, Climate Change, Demographic Change- - the Ageing Population and Urbanisation- the transfer of population from countryside to cities.

• Ethical Considerations – discussion and exercises highlighting ethical issues faced by engineers and the IET Code of conduct.

Business Strategic Planning
• Corporate Mission Statements
• Strategic Planning: the process of developing & maintaining a viable match between the organization’s objectives skills and resources and its changing market opportunities.
• Discussion of market Attractiveness / Competitive Position Classification and Strategies
• Waste, Health and Safety issues
• The basic Business Strategic Planning Process
• Mission->SWOT->goal formulation->strategy formulation->program formulation

Business Financial Planning
• Financial Planning Overview
• Definition of basic terms: Cash & Cash flow; Sales Forecast and Revenues; Costs, Gross Margin; Overheads and Overhead recovery; Profit;
• Profit & Loss Accounts; Balance Sheets; Cash Flow Statements; Internal Rate of Return
• Pricing: Product Pricing Strategies; Issues of Volume versus Price
• Annual Budgeting as the main driver of fiscal planning
• R& D budgeting
• Project / Product level Budgeting: Design Estimation; Product Cost estimation issues;

Role of Marketing in Business Planning
• What is Marketing? Understanding the Market.
• Methods of gathering data to form an Understanding of the Market
• The Positioning of a Company and its products

The Business Plan
Executive Summary and table of Contents; Current Marketing Situation; SWOT analysis; Issues Analysis – distillation of the key issues to be addressed by plan; Objectives; Projected profit and Loss statement; Controls and methods of Monitoring progress.
Making the Pitch

Learning Outcomes

Intended Knowledge Outcomes

Students gain the following knowledge:

1. How to plan and organise projects, both in a university and wider industrial setting.
2. An understanding of companies, stakeholders and business organisation.
3. An understanding of design as a holistic activity with sustainable and ethical obligations.
4. How to create a business plan.
5. How to work effectively in teams.

Intended Skill Outcomes

Students gain the following skills:

1. Planning, organisational and communication skills through a group project.
2. Practical design and construction skills through implementation of a product in a competitive environment.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture121:0012:00Asynchronous, recorded -- covering theory and principles
Scheduled Learning And Teaching ActivitiesLecture121:0012:00Recorded practical design lectures, using LTSpice as well as real circuit design.
Guided Independent StudyAssessment preparation and completion56:0030:00Business coursework.
Guided Independent StudyAssessment preparation and completion130:0030:00Project report.
Guided Independent StudyAssessment preparation and completion16:006:00Presentation (including preparation time)
Guided Independent StudyAssessment preparation and completion118:0018:00Subsystem demonstration.
Guided Independent StudyAssessment preparation and completion19:009:00System demontration, showing interfaces between subsystems and comprehensive understanding of fault-
Guided Independent StudyProject work241:0024:00Guided practical design with tutorial support (organised in 3 groups working on 3 different subsyste
Guided Independent StudyProject work165:0065:00Combining independent and group work, including meetings to coordinate practical works
Teaching Rationale And Relationship

Lectures provide basic material and guidance. Most of the work is self directed by the students, with guidance from academic supervisors. Project work forms the major element, conducted primarily using off-line tools, such as LTSpice. However, should opportunities arise for safe working, interested students would be encouraged to build and test their circuit designs in the laboratories.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Presentation152M25Subsystem demonstration (interactive) -- between weeks 4-5. The modaltiy of this assessment will be mainly online; however, student.
Oral Presentation302M25Team design presentation (interactive) -- between weeks 9-10. The modaltiy of this assessment will be mainly online; however, studen
Other Assessment
Description Semester When Set Percentage Comment
Report2M25Opportunity Report and Business Summary (with interim submission for part 1)
Assessment Rationale And Relationship

The module is entirely in-course assessed, requiring the students to work in groups. The main aim of engineering design is to build a prototype design for an autonomous electronic Buggy. The design tasks are systematically partitioned as three individual subsystems. Each students leads one of these subsystem designs, which is assessed based on the planning, communication and troubleshooting capabilities. The subsystems and overall system demonstrations allow for assessment of design and practical skills, whilst writing skills are also assessed in the project thesis, which is generated as part of the module. The module also consists of business and entrepreneurial aspects, where students prepare a business case. The coursework gives the students the opportunity to demonstrate their understanding of market research, business organisation, their teamwork and entrepreneurial skills.

Oral presentation 15 mins S2: Subsystem demonstration (interactive) - between weeks 4-5. The modaltiy of this assessment will be mainly online; however, students can present in person, if safely allowable, or off-line by preparing a report based on a set of questions given.

Team design presentation (interactive) -- between weeks 9-10. The modaltiy of this assessment will be mainly online; however, students can present in person, if safely allowable, or off-line by preparing a report based on a set of questions given.


Past Exam Papers

General Notes

Original Handbook text:

Disclaimer: The information contained within the Module Catalogue relates to the 2022/23 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2023/24 entry will be published here in early-April 2023. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.