Module Catalogue 2022/23

MCH8012 : Freelancing in Media and Communications

  • Offered for Year: 2022/23
  • Module Leader(s): Mrs Anne-Marie Lacey
  • Lecturer: Mr Jim Knight, Dr Sharon Zheng, Ms Sarah Drummond, Mr Chris Stokel-Walker, Ms Esther Beadle
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0
Pre Requisites
Pre Requisite Comment

N/A

Co Requisites
Co Requisite Comment

N/A

Aims

This module aims to prepare students for freelancing opportunities within an expanding sector, with short-term contracts prevalent across the media and communications industry. By focusing specifically on freelancing and entrepreneurship within media and communications, the module aims to develop skills and knowledge that will help prepare students for this competitive sector by identifying opportunities, enhancing their employability skills, identifying individual goals and developing personal action plans.

Outline Of Syllabus

- Outline of the freelance and short contracts sector within media and communications
- Identifying opportunities within the sector
- Identifying individual goals
- Developing a Personal Action Plan
- Developing portfolios and enhancing employability skills
- Partnership and collaborative working

Learning Outcomes

Intended Knowledge Outcomes

A student successfully completing the module will have acquired knowledge and understanding of:
K1 - Key practices and processes relating to operating independently in the media and communications sector
K2 - The value and use of professional networks
K3 - How a variety of traditional and digital media are used to profile a project
K4 - The range of freelance practice in the media and communications sector
K5 - How an idea is developed and resourced into a project
K6 - How a sustainable working practice is developed towards a fulfilling career

Intended Skill Outcomes

A student successfully completing the module will have:
S1 - Undertaken a personal skills audit
S2 - Developed key skills of planning and communication

In addition, they will have further developed skills related to operating as an independent practitioner in the cultural sector which may include:
- Basic financial planning
- Promotion and marketing
- Working in a team
- Collaborating with organisations

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials111:0011:00Interactive non-synchronous lecture materials delivered online
Scheduled Learning And Teaching ActivitiesLecture111:0011:00On-campus lectures (can be delivered synchronously online if necessary)
Guided Independent StudyAssessment preparation and completion115:0055:00Independent preparation for assessments
Guided Independent StudyDirected research and reading101:1212:00Directed weekly to set texts and readings
Scheduled Learning And Teaching ActivitiesWorkshops111:0011:00On-campus workshops (can be delivered synchronously online if necessary)
Scheduled Learning And Teaching ActivitiesDrop-in/surgery11:001:00One hour zoom/online drop-in session for full group to support assessment submission
Guided Independent StudyIndependent study119:0099:00Independent engagement with content and practice related to learning and assessment
Total200:00
Teaching Rationale And Relationship

The online non-synchronous learning materials will relate to syllabus materials for freelancing in media and communications. These will present an overview of the key practices for the sector and will be expanded upon within scheduled weekly lectures.

The workshop sessions will be held on campus (but can be delivered online synchronous if necessary), allowing students to discuss their practice in relation to syllabus materials and prepare for assessment.

Weekly lectures are held on campus (but can be delivered online synchronous if necessary). Students will engage with the lecturer to consolidate key learnings, participate in the key debates, as a class, and student contributions will be encouraged.

It is expected that all students will contribute to on-campus and online discussions.

Reading Lists

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise2A100Personal Action Plan and evaluation (approx. 3500 words)
Assessment Rationale And Relationship

In this module students are looking at their individual skills, knowledge and expertise within the context of freelancing within the media and communications sector.

The Action Plan and individual evaluation aims to outline students' vision of where they want to be as a freelancer and how they plan to make that happen, with a reflection which demonstrates their understanding of key knowledge outcomes.

Timetable

Past Exam Papers

General Notes

N/A

Disclaimer: The information contained within the Module Catalogue relates to the 2022/23 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2023/24 entry will be published here in early-April 2023. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.