Semester 1 Credit Value: | 10 |
Semester 2 Credit Value: | 10 |
ECTS Credits: | 10.0 |
Code | Title |
---|---|
MKT1002 | Introduction to Marketing |
N/A
N/A
The conventional 4Ps of the marketing mix are extended to 7Ps of the services marketing mix. Students will gain an appreciation and understanding of the practical application of the service mix in relation to a variety of service markets, both in the UK and globally.
To develop an understanding of the nature of services and practical issues relating to them. To begin to think independently and critically when considering reading material.
To understand the theoretical importance of service marketing.
The module will incorporate use of lectures and seminars to deliver key aspects of theory which will make use of core texts, journal articles and other relevant materials.
The lectures will provide students with an opportunity to learn by interacting with academic teaching staff, industry guests and student peers alike.
SEMESTER 1
– Introduction to module and Overview of Service Marketing
– Service Design and NSD
– Service Offering
– Managing Firms Physical Evidence
– Value Creation
– Service Delivery Process
– Service Encounter
SEMESTER 2
– Service Strategy: Managing the Service Experience
– Ethical Issues in Service Marketing
– Managing Service Employees and Customer Relationship Management
– Assessing and Improving Service Delivery
– Service Quality and Consumer Satisfaction
– Service Failure and Recovery Strategies
– Review
At the end of the module I will be able to:
1. Appreciate and understand the importance of services and service marketing in the marketing environment
2. Describe and discuss the main elements of service marketing and their relevance in specific businesses and industries
3. Appreciate the issues involved in internal and external management of service marketing
By the end of the module I should have developed core skills as below: Demonstrate critical analysis skills leading to theory and research informed decisions in current and future marketing situations that will lead to effective decision making; Develop the resilience to work effectively either independently or within cross-cultural groups, synthesising solutions based on their different thinking, experience and skills to address unfamiliar problems in unfamiliar contexts utilising their time management skills; Produce and present findings derived from information collected from different sources in written work and oral presentations in a professional style
Category | Activity | Number | Length | Student Hours | Comment |
---|---|---|---|---|---|
Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | Time for students to complete formative and summative coursework and assessments |
Scheduled Learning And Teaching Activities | Lecture | 22 | 1:00 | 22:00 | PIP lectures |
Guided Independent Study | Directed research and reading | 1 | 67:00 | 67:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
Scheduled Learning And Teaching Activities | Small group teaching | 11 | 1:00 | 11:00 | PIP Seminars |
Guided Independent Study | Independent study | 1 | 40:00 | 40:00 | N/A |
Total | 200:00 |
Code | Title |
---|---|
MKT2045 | Services Marketing (Semester 2) for Erasmus / Study Abroad Students |
MKT2044 | Services Marketing (Semester 1) for Erasmus / Study Abroad Students |
During lectures, students will gain the basic theory and develop the knowledge required to appreciate and understand the main elements of Service Marketing
Case studies will also provide additional support and expand practical issues involved with implication and management of Service Marketing.
Seminars will enable students to develop their depth of understanding and appreciation of practical issues involved in Service Marketing. Teamwork and Oral Presentation will be used as a platform for students to demonstrate their critical thinking skills by analysing Service Marketing research based around specific topics covered during lectures. This will be facilitated by being introduced to and having practiced other key skills:- planning and organising, initiative, problem solving and computer and information literacy. Students will also be provided with more detail on good presentation skills by providing examples of both good and bad techniques, which students will analyse.
The format of resits will be determined by the Board of Examiners
Module Code | Module Title | Semester | Comment |
---|---|---|---|
MKT2045 | Services Marketing (Semester 2) for Erasmus / Study Abroad Students | 2 | N/A |
Description | Semester | When Set | Percentage | Comment |
---|---|---|---|---|
Essay | 1 | M | 50 | 2000 words |
Essay | 2 | M | 50 | 2000 words |
Description | Semester | When Set | Comment |
---|---|---|---|
Computer assessment | 1 | M | Use of tech-enabled learning e.g. Canvas moderated Discussion Boards |
Computer assessment | 2 | M | Use of tech-enabled learning, e.g. Canvas moderated Discussion Boards |
Written exercise | 1 | M | Essay outline (150 words) e.g. with annotated list of 3 key references to be submitted as an Appendix to final essay |
Written exercise | 2 | M | Essay outline (150 words) e.g. with annotated list of 3 key references to be submitted as an Appendix to final essay |
Aural Examination | 1 | M | In-seminar small group presentations |
Aural Examination | 2 | M | In-seminar small group presentations |
The essay assesses students' knowledge and understanding of a wide range of services, marketing concepts and theories. The essay also assesses the students' critical thinking, awareness of the global business environment, and their logical use of academic literature sources to make a persuasive argument.
Written communication will be assessed via the written assessment; interpersonal, oral presentation and planning and organising skills will be introduced, practised and assessed during seminars and during seminar presentations; Planning and organising will also be practised and assessed during seminar presentations, students’ group study and private study; Information literacy will be introduced and practised in lectures and seminars and assessed during the assignment; problem solving and initiative will be introduced and practised during lectures and seminars; adaptability will be introduced into seminars and can be used in student private study time to read around the subject; numeracy will not be included in module skills; computer literacy will be introduced and practised during seminars and private study.
N/A
Disclaimer: The information contained within the Module Catalogue relates to the 2022/23 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2023/24 entry will be published here in early-April 2023. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.