| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| Code | Title |
|---|---|
| MKT1002 | Introduction to Marketing |
N/A
N/A
To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.
- The world of advertising and brand promotion
- Social, ethical, and regulatory aspects of advertising and promotion
- Advertising, integrated brand promotion and consumer behaviour
- Planning advertising and integrated brand promotion
By the end of this module students should have acquired sufficient knowledge in order to be able to:
- identify, discuss and critically analyze issues relevant to the areas of advertising and integrated brand promotion.
- Interpret ethical considerations within advertising
By the end of the module students should be able to critically analyse advertising related theories and their use in marketing communications decision making.
Intended Practical and Transferable Skills
By the end of the module students should be able to interpret findings from various academic sources in written work.
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 64:00 | 64:00 | N/A |
| Scheduled Learning And Teaching Activities | Lecture | 15 | 2:00 | 30:00 | N/A |
| Guided Independent Study | Directed research and reading | 1 | 50:00 | 50:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 6 | 1:00 | 6:00 | N/A |
| Guided Independent Study | Independent study | 1 | 50:00 | 50:00 | N/A |
| Total | 200:00 |
| Code | Title |
|---|---|
| MKT3101 | Global Advertising and Brand Promotion (Study Abroad S1) |
Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.
Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.
The format of resits will be determined by the Board of Examiners
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 90 | 1 | A | 50 | N/A |
| Written Examination | 90 | 2 | A | 50 | N/A |
| Module Code | Module Title | Semester | Comment |
|---|---|---|---|
| LMK3006 | Global Advertising and Brand Promotion | 1 | N/A |
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written Examination | 1 | M | Prepare a short written piece of work applying one advertising related theory each time to a print advertisement of their choice. |
The written examinations test the students' knowledge and their ability to work under pressure.
Formative feedback - Students are asked to prepare a short written piece of work applying one advertising related theory each time to a print advertisement of their choice. The seminar convenor then provides individual feedback as well as cohort concluding comments at the end of each session
N/A
Disclaimer: The information contained within the Module Catalogue relates to the 2019/20 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2020/21 entry will be published here in early-April 2019. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.