| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| Code | Title |
|---|---|
| MKT1002 | Introduction to Marketing |
N/A
N/A
To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.
- The world of advertising and brand promotion
- Social, ethical, and regulatory aspects of advertising and promotion
- Advertising, integrated brand promotion and consumer behaviour
- Planning advertising and integrated brand promotion
By the end of this module students should have acquired sufficient knowledge in order to be able to:
- identify, discuss and critically analyze issues relevant to the areas of advertising and integrated brand promotion.
- Interpret ethical considerations within advertising
By the end of the module students should be able to critically analyse advertising related theories and their use in marketing communications decision making.
Intended Practical and Transferable Skills
By the end of the module students should be able to interpret findings from various academic sources in written work.
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 21 | 1:00 | 21:00 | PiP lectures for semesters 1 and 2, combination of 1 and 2 hour long in person lecture sessions |
| Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | Time for students to complete formative and summative coursework & assessments |
| Guided Independent Study | Directed research and reading | 1 | 66:00 | 66:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Scheduled Learning And Teaching Activities | Small group teaching | 8 | 1:00 | 8:00 | PiP seminars |
| Guided Independent Study | Independent study | 1 | 41:00 | 41:00 | Balance to equal 200 overall |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 4 | 1:00 | 4:00 | 1 whole cohort intro, 2 pre-assessment clinics (1 per semester), 1 closing session |
| Total | 200:00 |
| Code | Title |
|---|---|
| MKT3101 | Global Advertising and Brand Promotion (Study Abroad S1) |
Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.
Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.
The format of resits will be determined by the Board of Examiners
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 50 | 2000 words |
| Essay | 2 | A | 50 | 2000 words |
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | N/A |
The essays test the students' knowledge and their ability to work under pressure.
Formative feedback - Students are asked to prepare a short written piece of work. The seminar convenor then provides cohort concluding comments at the end of each session.
N/A
Disclaimer: The information contained within the Module Catalogue relates to the 2022/23 academic year. In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described. Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2023/24 entry will be published here in early-April 2023. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.