MKT8998 : International Marketing Programme Community
MKT8998 : International Marketing Programme Community
- Offered for Year: 2025/26
- Module Leader(s): Dr Yu Ye
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| ECTS Credits: | 0.0 |
| European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
N/A
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
This module is designed to help students reflect upon and develop their skills and abilities to support their future career aspirations, and will be provided as an extra-curricular, unassessed enhancement.
The module will help to consolidate the learning from their degree programme and support their personal and professional transformation and development in becoming lifelong and lifewide learners.
The module will provide a structure so that students can engage with a range of learning opportunities, primarily workshops and student-led group activities, with a focus on practical and experiential learning activities.
Following initial experiential activities designed to foster engagement and improve cohort identity, enabling students to appreciate the careers and employability support available to them, and ensuring they can assess their own development needs, students will be able to choose from a series of practical workshops and student-led group activities to fit with their personal aspirations.
Outline Of Syllabus
Topics that will be covered include,
- Teamworking, practical experience of engaging in a team activity and reflecting on the learning gained.
- Developing as a reflexive practitioner, understanding the value of active reflective in personal and professional development.
- Personal development, understanding the importance of being self-aware, confirming development needs and actively seeking opportunities for learning and reflection.
- Developing career competences, understanding how to research opportunities, including use of networks, and developing the skills required for applying and securing opportunities.
- Development of relevant employability skills and attributes, including analysing the skills and attributes required to support the student’s personal career aspirations and how these can be enhanced during their studies.
Learning Outcomes
Intended Knowledge Outcomes
Upon completion of the module the students should be able to,
- Demonstrate a high degree of self-awareness and the importance of evaluating their own professional and personal needs and experiences in achieving their future career aspirations.
- Demonstrate systematic and critical awareness of relevant labour markets and potential career opportunities available to them.
Intended Skill Outcomes
Upon completion of the module the students should be able to,
- Understand issues related to effectively participating in team activities such as managing conflict, negotiation and cross-cultural communication recognising issues of power differentials and sensitivity to diversity.
- Engage in active reflective practice to inform future personal and professional development needs.
- Understand the skills and attributes required to fulfil their career aspirations and how these might be achieved.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 5 | 1:00 | 5:00 | Content on structure of the module, importance of reflective learning, teamworking, careers support and researching career opportunities, with 3 lectures delivered by Careers Consultants |
| Scheduled Learning And Teaching Activities | Workshops | 6 | 1:00 | 6:00 | Engagement with specific extra-curricular employability training opportunities |
| Scheduled Learning And Teaching Activities | Workshops | 3 | 2:00 | 6:00 | Practical activities related to teamworking, self-awareness and opportunities to gain relevant work experience, with 2 workshops delivered by Career Consultants |
| Guided Independent Study | Project work | 1 | 20:00 | 20:00 | Completion of virtual internship or similar work experience activity |
| Guided Independent Study | Reflective learning activity | 1 | 50:00 | 50:00 | N/A |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 1 | 1:00 | 1:00 | Individual feedback and careers support to develop personal development plan, delivered by Career Consultants |
| Guided Independent Study | Student-led group activity | 3 | 2:00 | 6:00 | Engagement with team building activities |
| Guided Independent Study | Independent study | 6 | 1:00 | 6:00 | Engagement with relevant careers activities and events |
| Total | 100:00 |
Teaching Rationale And Relationship
The teaching methods will focus on practical and experiential learning opportunities including teamworking challenges and virtual internships.
The module will be delivered over two semesters in order to support the student learning experience, their engagement with extra-curricular activities and allow them to progress against their personal development plans.
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Portfolio | 1 | M | 100 | For upload only - there is no assessment for this module. |
Assessment Rationale And Relationship
There is no assessment for this module.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT8998's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- MKT8998's past Exam Papers
General Notes
N/A
Welcome to Newcastle University Module Catalogue
This is where you will be able to find all key information about modules on your programme of study. It will help you make an informed decision on the options available to you within your programme.
You may have some queries about the modules available to you. Your school office will be able to signpost you to someone who will support you with any queries.
Disclaimer
The information contained within the Module Catalogue relates to the 2025 academic year.
In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described.
Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, staffing changes, and student feedback. Module information for the 2026/27 entry will be published here in early-April 2026. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.