NBS8507 : International Marketing
NBS8507 : International Marketing
- Offered for Year: 2024/25
- Module Leader(s): Dr Weizheng Zhang
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
N/A
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
• To develop an understanding of the theory and practice of international marketing i.e. marketing to customers beyond a company’s domestic market
• To apply this understanding of theory to practical challenges in International Marketing, developing strategies and tactics for successful international marketing.
The emphasis of the course is on strategic and tactical aspects of International Marketing rather than the technical issues of international trade.
Outline Of Syllabus
The decisions each company takes when considering whether or not to market abroad, including the following:
• The international marketing environment
• Deciding whether or not to undertake international marketing
• Developing the company offering for international markets
• Selecting country markets
• International consumer behaviour
• The formulation of international marketing strategy
• Corporate social responsibility in international marketing
Learning Outcomes
Intended Knowledge Outcomes
By the end of the module students should be able to:
• Demonstrate knowledge and understanding of international marketing theory and how this is applied in practice
• Evaluate the international environment and assess the impact on the international marketing strategy of an organisation
Intended Skill Outcomes
By the end of the module students should have developed the following core skills:
• develop an international marketing strategy
• make marketing decisions in an international context
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Lecture | 6 | 2:00 | 12:00 | PiP lectures |
| Guided Independent Study | Directed research and reading | 1 | 33:00 | 33:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Scheduled Learning And Teaching Activities | Small group teaching | 5 | 1:00 | 5:00 | PiP seminars |
| Structured Guided Learning | Structured non-synchronous discussion | 1 | 1:00 | 1:00 | 1 per semester |
| Guided Independent Study | Independent study | 1 | 19:00 | 19:00 | Balance to equal 100 overall |
| Total | 100:00 |
Teaching Rationale And Relationship
This module will be delivered through introducing relevant literature, learning experiences, and industry-linked case studies. There will be a series of 8 weeks of lectures throughout the semester.
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 2 | M | 100 | 2500 word written assignment |
Assessment Rationale And Relationship
Student progress is measured by a 2,500 word written assignment. In particular, students will have to prepare and justify an international marketing strategy. Formative feedback will be provided through case study discussions in scheduled workshop sessions and through the presentation of a one page assignment draft in the pre-assessment clinic listed in the module handbook.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8507's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- NBS8507's past Exam Papers
General Notes
N/A
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Disclaimer
The information contained within the Module Catalogue relates to the 2024 academic year.
In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described.
Modules may be amended on an annual basis to take account of changing staff expertise, developments in the discipline, the requirements of external bodies and partners, and student feedback. Module information for the 2025/26 entry will be published here in early-April 2025. Queries about information in the Module Catalogue should in the first instance be addressed to your School Office.