NES2000 : Current Trends in Agricultural Markets
NES2000 : Current Trends in Agricultural Markets
- Offered for Year: 2024/25
- Module Leader(s): Mr Simon Parker
- Lecturer: Dr Jeremy Robert Franks, Dr Paul Bilsborrow, Dr Helen Gray
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Pre-requisite
Modules you must have done previously to study this module
Pre Requisite Comment
N/A
Co-Requisite
Modules you need to take at the same time
Co Requisite Comment
N/A
Aims
To provide an understanding of the special characteristics of the marketing of agricultural products in a UK context. The module begins with an overview of the subject of marketing and identifies why the subjects have progressed along different paths. The main UK agricultural products sections are then considered in depth.
Outline Of Syllabus
Introduction to the module
Marketing principles and special characteristics of the marketing of agricultural products.
The Food Consumer
Factors affecting the behaviour of food consumers; changing patterns of demand for food products in the UK; consumer attitudes to food safety.
Livestock (red meat) Marketing
Covering the UK marketing system; trends in production and consumption; auction markets and electronic marketing; role of the MLC; and impact of current issues (BSE and Foot & Mouth); the role of UK marketing agencies (AHDB/EBLEX/BPEX).
Cereals Marketing
Covering the UK cereals marketing system; trends in production, consumption and trade; impact of EU cereals regime; the use of futures contracts; and the role of the Home Grown Cereals Authority.
Milk Marketing
Covering the changing structure of Milk Markets; the role of co-operatives and the impact of EU Dairy Policy.
Sugar Beet and Potatoes
Including contracts, grading and impact of EU Sugar Regime
Oilseeds and Pigment
Including farm assurance schemes
Learning Outcomes
Intended Knowledge Outcomes
By the end of the module students will:
1. appreciate why agricultural marketing raises special problems which are particular to that sector.
2. be aware of the marketing channels for the main UK agriculture commodities
3. understand the role of specific kinds of agricultural markets.
4. have conducted a series of market reports on an agricultural commodity of their choice.
Intended Skill Outcomes
After successful completion of this module, students will have:
1. used market data to identify the nature of relationships with a food chain and
2. gained an in-depth knowledge of UK agricultural commodity markets.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 25:00 | 25:00 | Revision and completion of computer assessment |
| Structured Guided Learning | Lecture materials | 1 | 1:00 | 1:00 | Introduction to the commodity simulator and launch of the coursework assignment |
| Structured Guided Learning | Lecture materials | 12 | 2:00 | 24:00 | Lecture material delivered via PiP. |
| Guided Independent Study | Assessment preparation and completion | 1 | 15:00 | 15:00 | Simulation Exercise |
| Structured Guided Learning | Structured research and reading activities | 10 | 2:00 | 20:00 | Research the variables that cause fluctuation in commodity values |
| Structured Guided Learning | Structured non-synchronous discussion | 10 | 0:30 | 5:00 | Tutorial and seminar opportunities to discuss significant variance in the market forces |
| Guided Independent Study | Independent study | 1 | 10:00 | 10:00 | Background reading for lecture preparation. |
| Total | 100:00 |
Teaching Rationale And Relationship
The specialist nature of much of the material makes it appropriate for this to be a lecture-based module with contributions from staff with experience of marketing a range of commodities, related to the different commodity sectors. Linked to Intended Knowledge Outcomes 1,2,3 and Intended Learning Outcome 2.
Reading Lists
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Written exercise | 2 | M | 100 | Commodity Simulator Completion |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Report | 2 | M | Formative discussions on issues affecting commodity values |
Assessment Rationale And Relationship
The simulation exercise allows student's to demonstrate their understanding and practice trading agricultural commodity in a real time circumstance.
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NES2000's Timetable
Past Exam Papers
- Exam Papers Online : www.ncl.ac.uk/exam.papers/
- NES2000's past Exam Papers
General Notes
N/A
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The information contained within the Module Catalogue relates to the 2024 academic year.
In accordance with University Terms and Conditions, the University makes all reasonable efforts to deliver the modules as described.
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