Module Catalogue 2024/25

Pre Requisite Comment

NES1102 provides students with an understanding of the complexity of agri-food systems and an appreciation of the interdisciplinary demands associated with investigating trends and issues within these systems.

Co Requisite Comment

N/A

Aims

Through an active learning approach, this module aims to introduce students to the key issues and
practical steps involved in adopting a critical path approach to new food product development

Students will cover the following topics:

1. The nature of Food Consumer Research
2. Using Secondary sources in Food Consumer Research
3. Designing and Doing Qualitative Food Consumer Research
4. Designing and Doing Quantitative Food Consumer Research
5. The New Food Product Development Process

Outline Of Syllabus

Illustrative syllabus:
1. Introduction to the Module
• Qualitative and Quantitative Research Methods
• Marketing Research methods
2. NPD in the food industry and the critical path process
Introduction to core concepts in NPD
• Novel food definitions and perspectives
• The business rationale for innovation/NPD
• Review of the NPD (and critical path) process, its history, development and role within an
organization
• Overview of key food market trends
3. Innovation, the market gap and the brief
• Characterising innovation
• Methods for generating new product ideas
• Gap analysis
4. The role of the consumer in the NPD process
• Consumer consultation in the NPD process
• Critiquing the role of the consumer in the NPD process
• Mapping consumer research data collection techniques to the NPD process
5. Legislation and NPD
• EU Novel Foods Regulation
• Food Safety Act 1990 -Due diligence defence
• Food Safety (HACCP)
• Labelling (FIRs)
• Traceability (incl. food fraud vulnerability assessments)
• Health Claims Legislation
6. Scaling-up: from kitchen pilot to full scale manufacturing
7. Microbiological safety and quality control and assurance
8. Strategic brand development considerations
9 & 10 Project Workshops: Students will work in interdisciplinary groups to produce a new food
product in accordance with a given brief. Project workshops will support the group new product
development process.
Optional drop-in surgeries will be scheduled to support the group projects.

Intended Knowledge Outcomes

By the end of the module students will have:

1. A deep appreciation of the nature and practice of food consumer research

2. An understanding of how to design food consumer research

3. An understanding of the application of food consumer research to New Food Product Development

4. An understanding of how food consumer research can be used to improve consumer acceptance of novel foods
and technologies

By the end of the module students will be able to:

1. Locate, select and critically analyse secondary data to underpin new product development

2. Collect Collect qualitative and quantitative primary data using appropriate methods and apply it to the
development of new products

3. Work in a team effectively to achieve complex tasks

Intended Skill Outcomes

By the end of this module, students should be able to:
• demonstrate commercial acumen in the development of a new food product
• enhance team-working, oral and written communication and negotiation skills
• demonstrate initiative and adaptability through the group project task
• demonstrate critical analysis and problem solving skills
• Locate, select and critically analyse secondary data to underpin new product development
• Collect primary data using appropriate methods and apply it to the development of new products
• Work in a team effectively to achieve complex tasks

Teaching Rationale And Relationship

This module aims to deliver comprehensive research methods training using the framework of the New Food Product Development. Research Methods and the Theory of New Food Product Development will be delivered in lectures. Students will engage in a New Food Product Development project that will require them to engage in all stages of the process and undertake both secondary and primary research. Drop in ‘surgery’ sessions will be provided for each group at key intervals during the academic year. These will provide students with the opportunity to discuss their progress, get feedback from their supervisor and engage in discussions about their skills development and group project.

Assessment Rationale And Relationship

As an action learning module, the assessments are geared around the group project and individual reflections on the new product development process and its practice within the group context.
The group project assesses students' active learning, oral communication and commercial acumen skills. The groups will be comprised of an interdisciplinary mix of students including those with an interest in nutrition and food marketing for whom the module is compulsory. Students will be required to work as a team, whilst taking on personal responsibility for specific group-determined tasks related to the development of a new product. Peer assessment of team members can differentiate individual marks up to a maximum of + or - 10% of the group mark.
A personal reflection will enable students to reflect upon the group active learning process.

General Notes

There is no set text that students are recommended to buy. The following texts in addition to supplementary readings will be referred to throughout the module.

Bryman, A. (2012). Social Research Methods (4th Edition), Oxford University Press: Oxford.

Fuller, G.W. (2011). New Product Development from Concept to Market Place (3rd Edition), CRC Press: Florida, USA.

Proctor, T. (2005) Essentials of Marketing Research, (4th Edition), Prentice-Hall: Harlow, UK



Costings:
field trips to Brewlab - £6,900
coach hire for field trips - ~£320 per day, 4-5 days depending on student numbers
student project expenses - £35 per group, 16-20 groups
student demonstrator - ~45 hours at higher rate depending on staff availability
practical ingredients - £45