Module Catalogue 2026/27

Pre Requisite Comment

N/A

Co Requisite Comment

N/A

Aims

Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship and allow developing critical thinking grounded in different disciplines. As a main theme, it considers how marketing and management theories and practices relate to business growth. It does this by addressing a number of key social-scientific questions linked to business growth, of relevance to future marketers and managers. The module integrate multidisciplinary perspective where additionally to marketing and management theories the content would allow students to understand business growth within psychology, anthropology, and criminology debates.
Learning activities will be organised to give students initial understanding of the business growth from the perspectives of social science debates during the lectures, while seminars will be structured around in-depth discussions and feedback on assessment preparation.

Outline Of Syllabus

The syllabus of the module is structured around the following themes:

- business growth: definitions, measurements and polemics;
- the nature/nurture debate and its relationship to entrepreneurs;
- illegitimate and legitimate business growth;
- threats to business growth;
- creativity and business growth;
- organisational socialisation and the pursuit of business growth;
- human dynamics and their links to business growth;
- identity, hegemony and business growth;
- enterprise policies and entrepreneurship.

Intended Knowledge Outcomes

By the end of the module students should be able to:
- identify and describe different aspects of theory and practice relating to business growth;
- understand different aspects related to business growth from business, psychology, anthropology and criminology perspectives;
- identify and describe organisational, ethical, legal and social responsibilities relating to business growth.

Intended Skill Outcomes

From the skills perspectives, by the end of the module students would be able to:
- demonstrate critical thinking linked with multidisciplinary perspectives;
- identify problems and outline appropriate methods for the resolution of problems relating to business growth;
- bring diverse expertise together to tackle challenges from multiple angles in the organisational settings fostering innovation.

Teaching Rationale And Relationship

This module utilises an active learning approach where students are invited to understand themselves as learners, what will empower them to take charge of their own learning and development.

Students will go through lecture-based learning and group-based discussions in class, as well as other synchronised and non-synchronised learning activities (e.g. structured reading, Q&A sessions).

Assessment Rationale And Relationship

At the end of semester, students will write an essay. This will be worth 100% of their final grade for the module. The essay will see students explore growth, contextualise and conceptualise growth in relation to at least two themes taught in the semester.

General Notes

N/A