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Staff Profile

Dr Weizheng Zhang

Lecturer in Marketing

Background

Dr Weizheng Zhang joined Newcastle University Business School as Lecturer (Assistant Professor) with research interests in tourism marketing, innovation, SME and migration topics in January 2024. Before joining Newcastle, he was a Lecturer (Assistant Professor) at University of Essex. He is also a Fellow of the Higher Education Academy (FHEA). He has published in Tourism Management (ABS 4), a leading journal in Tourism (Destination) research.

Weizheng successfully defended his PhD in September 2022 at University of Surrey (Full-scholarship funded) which focused on tourism SMEs and their service/marketing innovation with the context of domestic migration. Weizheng also completed his MSc study (Research in human geography) at the University of Birmingham (UK) and his BSc degree in physical geography at the Northwestern Normal University, China, where he developed his research interests. Dr Zhang has previously worked in Hunan Daily News Agency in China (2016-2017) as a journalist for regional political and economic affairs, which influenced his research interests in solving socio-economic problems.


I am interested in supervising PhD students with following topics: Tourism (Destination) Marketing; Innovation in SME business; Risk and uncertainty; Equality, Diversity, Inclusivity and marketing.


Email Address:

weizheng.zhang@newcastle.ac.uk/ weizheng.zhang@ncl.ac.uk


Roles and Responsibilities

Lecturer (Assistant Professor) in Marketing


Qualifications

University of Surrey, UK (2018-2022) PhD in Management (Full scholarship funded)

University of Birmingham, UK (2017– 2018) MSc Research in Human Geography

Northwest Normal University, China (2013 – 2017) BSc Geographical Science


Research

Research Interests


Tourism (Destination) Marketing

Innovation in SME business

Risk and uncertainty

Equality, Diversity, Inclusivity and marketing


I am interested in supervising PhD students align with those research interests.


Publications

Zhang, W., Williams, A. M., Li, G., & Liu, A. (2022). Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China. Tourism Management, 91, 104525. (CABS 4, A* in ABDC list)


Teaching

I am a Fellow of Higher Education Academy (FHEA) and currently teaching following modules at NUBS

MKT3021 Brand Management (Module Lead)

NBS8507 International Marketing (Module Lead)

Dissertation Supervision

Publications