School of Natural and Environmental Sciences

Staff Profile

Dr Luca Panzone

Lecturer in Consumer Behaviour


Luca is a Lecturer in Consumer Behaviour, and joined Newcastle in 2014. His research interests focus on the analysis of social problems related to agriculture, food and the environment. In particular, his interest is mainly focused on the analysis of food consumption and demand from a quantitative, applied micro-econometric perspective on households and consumers. Apart from economics of consumer behavior, Luca maintains a strong interest in marketing theory, always focusing on the demand side.

Previous place of employment, relevant job roles and involvement in projects: University of Manchester; University College London; University of Reading; National Institute for the Study and Cure of Cancer; Polytechnic Institute of Coimbra.

Office: Room 3.08 Agriculture building


Telephone: +44 (0) 1912083594

Postal Address:

Agriculture building, King's road
Newcastle University
Newcastle upon Tyne, NE1 7RU (UK)


ORCID ID: 0000-0003-2382-3635

Google Scholar profile:

Researchgate profile: profile:


My Research interest focus on three areas:

1) Sustainable Consumption in Retailing: Understanding what consumers understand of sustainability and environmental impact of choices, and how they use information provided when shopping for foods in supermarkets.

2) Econometric Modelling of Demand: Use of quantitative data to identify structural demand models, to understand drivers and barriers to consumption. Particularly of interest are the use of big datasets, and the evaluation of policy interventions.

3) Behavioural Economics and Behavioural Marketing: Use of experimental methods and behavioural intervention to improve diets and behaviour, reducing the impact on the public good and on personal health.

Applications to policy, marketing, and consumption can be of interest.

An example of current research can be found here:

JAGS codes: L110; L112; L113; L140; D640

JEL codes: C10; D12; H23; K32; M31; Q18; Q57

PhD supervisees: Constantinos Grivas, Natasha Auch, Elena Benedetti, Naomi Kang.


ACE1000 - Introduction to Marketing and Consumer Behaviour

ACE2012 - Food Business Economics