Newcastle University Business School

CAPTURED

CAPTURED - Connect. Reflect. Develop.

About CAPTURED

Through Captured, we explore the ways anchor institutions, such as universities, business schools and large firms, can support the development of small businesses.

Research by the Department of Business, Innovation and Skills has shown investment in leadership and management skills can have a particularly strong impact on performance for firms with between five and 19 employees. Our project, CAPTURED, is a new innovative programme to support small firm owners to grow their business.

The scheme is open to North East businesses with fewer than 20 employees. It aims to address issues faced by small firms who tend to under-invest in leadership and management training.

The programme works on the principle that the best advice for businesses comes from experienced people. It will give small businesses a chance to spend time developing their business with support from experienced managers of the region’s larger private sector organisations.

Find out more about CAPTURED for small businesses.

Research by the Department of Business, Energy and Industrial Strategy has shown investment in leadership and management skills can have a particularly strong impact on performance for firms with between five and 19 employees. Our programme, Captured, is an innovative programme to support small firms to develop the leadership and management skills they need to develop their business.

The programme is open to businesses in the North East Local Enterprise Partnership area with fewer than 20 employees. It gives small businesses a chance to spend time developing their business with tailored support from our experienced facilitators and senior managers from some of the region’s larger organisations.

Funding and supporters

The programme has secured the support of some of the region’s leading companies including as Siemens, GSK and Sage. They each release a number of their senior managers to act as mentors and guides to small firms.

A spokesperson for Siemens said: "Siemens is passionate about helping new businesses to reach their potential. Siemens itself started off as a small engineering business run by two brothers. Today, it's a global business with more than 400,000 employees. Anything is possible with the right support. We’re delighted to be involved with this project and hope it will help shape the business leaders of the future."

Captured is also supported by The Federation of Small Businesses.

Phase 1 of Captured was made possible with funding from the UK Commission for Employment and Skills UK Futures Programme which was set up by UKCES in April 2014. It aimed to trial innovative ideas with industry to test what works in addressing workforce development issues restraining business performance. Find out more about the productivity challenge that funded Captured.

Phase 2 of Captured is made possible through funding from Newcastle University Business School and the North East Local Enterprise Partnership.

Get involved

We are looking to engage with larger businesses in the region who would like to support the development of smaller businesses by releasing their managers participate in the programme. Find out more about the benefits of Captured for large businesses.

CAPTURED for Small Businesses

Are you the owner of a small firm employing fewer than 20 people? If so, we’d like to talk to you about CAPTURED, an innovative programme to help you to develop your business.

Are you the owner of a small firm employing fewer than 20 people? If so, we’d like to talk to you about Captured, an innovative programme to help you to develop your business.

We can help you access the skills and knowledge to develop and manage your business through tailored support from managers from larger businesses in the region.

How Captured works

Captured brings you together with experienced business managers working in some of the region’s larger organisations in a structured, nurturing and dynamic learning environment.

You and a number of other small business owners will each work with a manager from a firm such as Siemens, GSK and Sage. This effectively provides you with a temporary extended management team and an external sounding board.

While you’ll be sharing experiences and learning from the other owner-managers in your cohort, the majority of your Captured time will be focused on harnessing the skills and expertise of ‘your’ manager. This will help you to develop a better understanding of your opportunities and needs and how to address challenges you face in achieving your aims.

Structure

The Captured programme consists of four, half-day facilitated workshops over two to three months. Each series of workshops has a cohort of up to eight small firms and for the last three workshops you will be paired with a manager from a large regional firm.

Workshop 1: You identify key areas of the business you want to lead or develop more effectively.

Workshop 2: You work with a manager from a large regional firm to get to know each other and identify key challenges and priorities facing your business.

Workshop 3: You continue to work with ‘your’ manager and focus on discussing the action plan you want to pursue in light of your resources, capabilities and capacities.

Workshop 4: A month after Workshop 3, you return to review progress against your action plan, identify further assistance required and reflect on your experiences of the programme.

The workshops will be structured around a range of tried and tested business development frameworks.

Captured is not time away from your business, it is time dedicated to working and your business and making it more productive.

Through Captured, you'll gain:

  • a chance to reflect on your needs, challenges and opportunities
  • signposting to sources of support appropriate to the needs of your business
  • the opportunity to make valuable new contacts
  • an action plan to move from ideas to next steps.

 

Get involved

To register your interest, complete the expression of interest form.

If you require further information, please contact:

Jo Singh, CAPTURED Project Co-Ordinator

Fiona McCusker, Business Development Manager 

CAPTURED for Large Businesses

We are looking for large regional businesses to commit the time of their managers to our innovative programme.

We would like you to identify managers from your organisation who would be enthusiastic about taking part in our programme.

CAPTURED offers the opportunity for your managers to:

  • work with small firm owners on the development of their business
  • share ideas and expertise
  • reflect on and develop their own managerial practice
  • learn from other participants on the programme and make new contacts

Find out more about the CAPTURED criteria (PDF: 217KB).

How CAPTURED works

We match owners of small firms (employing fewer than 20 people) with a manager from a large regional business to work as an ‘extended management team’. The aim is to help the small business owner identify challenges in their business and how they might solve them.

This will be through a series of facilitated activities during three half-day workshops which are two to three weeks apart.

In between and after the workshops we ask that managers keep in touch with their assigned small business owner in an advisory and supportive capacity, but we are flexible as to how that takes place. It could be by short meetings, or even just by an email or telephone call – it may well depend on the small business owner’s needs.

Benefits

For your organisation Captured offers many benefits from developing your managers’ skills, to enhancing your profile as an organisation that makes a positive difference to the region, and providing a better understanding the regional small business community who may be part of your customer base or supply chain.

For Newcastle University Business School Captured gives us the opportunity to strengthen our engagement with regional businesses and offer what we think is a really exciting and innovative programme.

Get involved

We are looking for each large regional businesses to provide at least two or three managers. They could come from any area of your business and ideally would have several years’ corporate experience.

We need managers (and you as their employer) to volunteer approximately two days of time to support each small business owner that they work with. The volunteer managers would be provided with a half-day briefing to prepare them for the programme.

Jo Singh, CAPTURED Project Co-Ordinator

Fiona McCusker, Business Development Manager 

Case Studies

Read on to find out about how the CAPTURED programme has worked for four regional businesses. Visit our blog for the latest news on the CAPTURED programme.