Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.
On successful completion of this course, you will be awarded:
- Advanced International Business Management and Marketing MSc from Newcastle University
- International Business Management MSc from the University of Groningen
This course covers the main aspects of business management and marketing in an international context, including:
- business strategy
- corporate finance
- customer relations management
What you'll learn
Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.
You will learn how to:
- analyse operations functions in different countries
- understand various institutional environments
- develop a 'sharp eye' for operations management within international, multinational and transnational enterprises
On completion of the course, you will be able to demonstrate:
- knowledge of how to improve the quality of management, leadership and practice in international organisations
- improved capacity for enquiry, problem solving, critical thinking and analysis
- the ability to communicate and cooperate with individuals from different cultural backgrounds
A sample of job titles our graduates now hold include:
- Managing Director
- Financial Analyst
- Legal Contracts Advisor
- Project Technical Leader
- Procurement Agent
- Category Analyst
- Corporate Strategy Intern
Our graduates work for employers such as:
- Axel Springer SE
- TCD Foods Ltd
Semester one is taught at the Faculty of Economics and Business at the University of Groningen. Semester two is at Newcastle University Business School. Both universities teach the course in English, so you do not need knowledge of the Dutch language.
You will also complete a dissertation on a topic that you have studied during the course. You can choose whether to study at Newcastle or Groningen during this process. You will receive joint support and guidance, with a supervisor from each institution.
There are many opportunities to engage with organisations through guest lectures and live case studies. We also encourage you to engage with organisations through your dissertation research.
Modules for 2017 entry
Semester one is undertaken at the University of Groningen where you will study the following compulsory modules:
- International Business Strategy (10 credits, 5ECTS)
- Comparative Environmental Analysis (10 credits, 5ECTS)
- International Corporate Finance (10 credits, 5ECTS)
- International Strategic Alliances (10 credits, 5ECTS)
While in Groningen, you will select three optional module from a list provide by the University of Groningen. Modules will be offered subject to availability.
Semester two is undertaken at Newcastle University Business School where you will study the following compulsory modules:
- NBS8952 International Marketing (10 credits, 5ECTS)
- NBS8269 Research Methods for Business and Management Dual Award (10 credits, 5ECTS)
- NBS8946 Customer Relationship Management (10 credits, 5ECTS)
- NBS8913 Role of Business in Society - Issues and Challenges (10 credits, 5ECTS)
While in Newcastle you will select one elective module (10 credits, 5ECTS) from the following:
- NBS8910 International Marketing Communications Management (10 credits, 5ECTS)
- NBS8918 Small Business Marketing and Management (10 credits, 5ECTS)
- NBC8919 E-Marketing (10 credits, 5ECTS)
- NBS8527 Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
You may select up to one elective module from this list:
- NBS8496 Digital Business (10 credits, 5ECTS)
- NBS8013 Leading Organisational Change (10 credits, 5ECTS)
- NBS8495 Emerging Economies: Challenges and Opportunities
The compulsory dissertation will be taken over semester three of year one and semester one of year two, and will be jointly supervised and delivered by Newcastle and Groningen.
Fees & Funding
The fees displayed here are per course.
Full time: £5,200
Full time: £5,200
Full time: £18,600
A 2:1 honours degree, or international equivalent, in a relevant discipline. The course is taught in English and no knowledge of the Dutch language is required.
Find out the equivalent qualifications for your country.
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English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at firstname.lastname@example.org for further information.
How to Apply
I chose this unique study programme for several reasons. It gave me the chance to live in two European countries and study at excellent universities. Both cities are student cities which are very compact but culturally distinct and worth exploring. Both universities have great facilities and offer a high-quality learning environment (computer suites, interactive lectures and seminars).
I enjoyed the experience of studying in a different place and country once again. From a Dutch perspective, the benefit of living in a native English-speaking country allowed me to build on my speaking skill and fluency. The exposure to a different education system in Newcastle also helped me to learn in a different environment; I particularly enjoyed gaining practical knowledge and skills.
I really wanted to follow a postgraduate degree with an international business focus. I was very attracted to this programme which provided the opportunity to gain two degrees and study in two different countries. I liked the idea of actually being abroad while studying, instead of merely learning theories about what to expect when you or your business moves abroad.
Being a postgraduate student at the Business School was interesting and exciting. I met students from many different nationalities and with it being so central, I was able to experience the city of Newcastle every day. Local people are open minded and welcoming and social events are organised by and for members of the postgraduate community. The various social media accounts set up by the Business School makes the postgraduate community very connected.