Newcastle University Business School

E-Business (E-Marketing)

E-Business (E-Marketing) MSc

Full time: 12 months


Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service. 



Modules for 2017 entry

Compulsory modules

You will take the following general modules (60 credits):

You will take the following specialist modules (40 credits):

You will also take the following research related modules (80 credits):

Fees & Funding

2018-2019 fees

The fees displayed here are per course.



Full time: £7,200


Full time: £7,200


Full time: £16,800

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.


If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Student Profiles