Newcastle University Business School

E-Business (E-Marketing)

E-Business (E-Marketing) MSc

Full time: 12 months

Profile

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service. 
 

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.
 
On completion of the course you will demonstrate knowledge of:
 
  • the business value of contemporary technologies
  • your personal development as an entrepreneur and intrapreneur
  • the feasibility of disruptive e-business models
  • business planning and new ventures
  • the link between business strategy and systems
  • business processes, such as the ones involving clients and suppliers
  • business intelligence systems
  • organisational alignment for the attainment of e-business benefits
  • the marketing function in organisations
  • customer relationship management

Other topics you will cover include:

  • social media planning
  • mobile commerce
  • data analytics
  • behavioural targeting
  • campaign management
  • e-mail marketing
  • e-sales
  • call centres
  • online self-service
  • contact channels integration
  • customer segmentation and life cycle
  • customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:

  • Google
  • Yahoo
  • IBM
  • Dell
  • Accenture
  • KPMG
  • Ernst & Young
  • PwC
  • Hewlett-Packard
  • The Hut Group
  • Travix International
  • Hitachi Solutions
  • BAE Systems Applied Intelligence
  • Ctrl-Shift
  • HSBC
  • Lloyds Banking Group
  • GlaxoSmithKline
  • Datwyler
  • Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

Delivery

Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.

Practitioner and research led teaching

This course has strong links with industry. Our staff are world-class researchers who have also been successful entrepreneurs, consultants, managers or top level engineers in government agencies or corporations such as IBM, Oracle and Philips. You will be taught by:

We also collaborate with guest speakers from industry. In addition, you will have access one-to-one support from our award-winning Careers Service.

Newcastle Science City

We are a lead partner in Newcastle Science City. The initiative aims to maximise Newcastle’s scientific potential and enhance our reputation for world-class science.

Newcastle Science City aims to create new businesses, attract investment and strengthen science networks. The initiative has created an entrepreneurial, technological and vibrant culture, which is at the core of our E-Business MSc courses.

Modules

Modules for 2017 entry

Compulsory modules

You will take the following general modules (60 credits):

You will take the following specialist modules (40 credits):

You will also take the following research related modules (80 credits):

Fees & Funding

2018-2019 fees

The fees displayed here are per course.

MSc

UK

Full time: £7,200

EU

Full time: £7,200

International

Full time: £16,800

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

International Students

To study this course you need to meet our Band 6 English Language requirements:

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.

The equivalent academic qualifications that we accept are listed on our country pages.

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Student Profiles