Newcastle University Business School

Ad International Business Management and Marketing

Advanced International Business Management and Marketing MSc/MSc (Dual)

Click through the tabs below to discover useful information about your degree programme, assessment arrangements and who to go to for support.

Your Programme

This section aims to provide you with some key information on your degree programme. Generic information relating to postgraduate degrees can be found on the Business School Postgraduate Blackboard Community and in the Postgraduate Study Guide.

About the programme

The Dual Award in Advanced International Business Management and Marketing aims to provide you with the opportunity to engage with the issues experienced by internationally orientated organisations. Within this context, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision-making of companies operating within this environment. More specifically, the programme aims to provide you with:

  • an ability to apply your knowledge and understanding of international business management to complex issues, both systematically and creatively
  • a deep knowledge of marketing theories, including advanced skills in the analysis of markets in an international context
  • an understanding of how to improve the quality of management, leadership and business practice within international organisations
  • an opportunity to engage in the advanced study of organisations, their management and the cultural context(s) in which they operate
  • an ability to critically evaluate these issues within the context of the activities of businesses, government and non-governmental organisations

The degree has been designed for individuals who aspire to a career in international business management and will practically prepare you for a range of positions in international, multinational or transnational companies. You will understand how to analyse the markets in different countries and will develop a ‘sharp eye’ for the processes within which multinational enterprises operate.

On a practical level, you will develop an understanding of, and applied skills in:

  • multi-stakeholder perspectives in respect of the strategic management challenges brought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between headquarters and subsidiaries; and international aspects of corporate governance
  • the implications of leadership and top management team composition for managing within, and across, national borders
  • an advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour
  • critical analysis in the context of the activities of business, government and non-governmental organisations 

The programme is modular in structure, comprising 180 credits which are studied on a full-time basis over a period of 17 months. You will undertake Semester 1 at the University of Groningen and Semester 2 at Newcastle University Business School. Supervision for the dissertation is managed jointly across the institutions, but you will be given the choice as to which University to undertake your dissertation.


The assessment will depend on the individual module. You can expect to be assessed by a variety of means including:

  • examinations
  • assignments both individual and group
  • presentations
  • dissertation

The assessment methods used in individual modules are included in the module outlines. The assessments for the Newcastle modules are summarised in the table below. 

Details of assessment deadlines will be provided within the first two weeks of term to allow you to plan your workload. You should familiarise yourself with the assignment submission procedures available on the Postgraduate Blackboard Community. All assignments for Business School postgraduate modules must be submitted by 10.00 on the specified deadline date. 

Please note that work submitted after the specified deadline, even by just a few minutes, will be treated as a late submission in line with University policy. Please see further details in the Postgraduate Study Guide on late submission of assessed work. 

Occasionally, a module leader may change an assignment deadline (almost always to a later date). You will be notified of this in advance by e-mail. For all assignment deadlines, you should receive your marks and feedback within 20 working days. There may be certain exceptions to this turnaround time, but you will be notified of this at the time the deadline is set. For Semester 1 exams, generic feedback will be provided for the module early in Semester 2 to help you prepare for Semester 2 exams. For any students required to resit any exam, as a minimum generic feedback will be provided at least four weeks before the resit exam. Individual feedback for any exam can be provided on request after exam boards have met.


Compulsory/ core/optional

Individual assignment(s)

Group assessment


International Marketing





Research Methods for Business and Management Dual Award





Role of Business in Society – Issues and Challenges




20% (oral presentation)

Customer Relationship Management





Marketing Ethics, Critical Consumption, and Corporate Social Responsibility





International Marketing Communication Management





Small Business Marketing and Management










Emerging Economies: Challenges and Opportunities





Digital Business





Leading Organisational Change





Award of dual degree

Upon successful completion of all elements of the programme, you will be awarded an Advanced International Business Management and Marketing MSc from Newcastle University and an International Business and Management MSc from the University of Groningen.

Grading scale 

For all modules receiving dual recognition and the joint dissertation the grading scale below is used:

Newcastle                      Groningen –

                                       end grades without decimals

Groningen –

module grades with decimals



9.50 – 10.0



8.50 – 9.49


8 (Distinction)

7.50 – 8.49


7 (Merit)

6.50 – 7.49


6 (Pass)

5.50 – 6.49


5 (Fail)

4.50 – 5.49



3.50 – 4.49



2.50 – 3.49



1.50 – 2.49



1.00 – 1.49

How Groningen resits translate

The regulations regarding resit assessments differ between institutions. You will be able to resit/ resubmit assessments for the modules taken in Groningen as outlined in their regulations. However, the following rules will apply for the recognition of these marks towards the Newcastle award:

  1. If you resit/resubmit an assessment (or part thereof) after failing your first attempt, the grade for the resit/resubmission will be capped at 50 in line with the regulations at Newcastle
  2. In line with the Newcastle regulations, if you have passed an assessment in Groningen but choose to resit/resubmit, the grade from the first attempt will appear on the Newcastle transcript and will be used to calculate the overall average for the Newcastle award.

Please note that for Newcastle modules, you cannot be reassessed a module which you have already passed.

Your contacts

Degree Programme Director

The degree programme director (DPD) oversees your Masters programme and can help you with questions about the programme as a whole.

Dr Ana Lopes
Lecturer in Human Resource Management

Programme Secretary

The programme secretary is your main point of contact for administrative queries relating to your programme, such as information about procedures or deadlines.

Contact via Student Enquiries, The Hub (room 5.07), Business School @ Barrack Road or on 0191 208 1587.

Paul Broadhead
Postgraduate Secretary

Director of pre-experience postgraduate programmes

Dr Maioli oversees all pre-experience postgraduate programmes in the Business School

Dr Sara Maioli
Lecturer in Economics, Director of Postgraduate Studies

Telephone: +44 (0) 191 208 1665

Senior Tutor

You will be allocated your own personal tutor who is there to help you with matters of a more personal nature. In addition, you can contact the senior tutor who has overall responsibility for pastoral matters and is chair of the staff–student committee for your programme.

Business School careers adviser

Our careers adviser can help you with information and guidance on careers and employment, both during and after your studies.

Ailsa McCleod


Details on the teaching team will be provided in the first lecture for each module. 

A complete list of Business School academic and professional support staff, along with contact details, can be found online. Staff profiles are also available via this link illustrating the research and teaching interests of academic members of staff.