Newcastle University Business School

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Leading UK food-on-the-go retailer, Greggs, teams up with North East universities in search for top marketing talent

Students studying in the North East will showcase their marketing skills in front of an audience of key regional businesses, academics and fellow students at the University of Sunderland on Wednesday 15 February.

Now in its fifth year, the Greggs Marketing Challenge will see postgraduate students studying marketing at Sunderland, Newcastle, Northumbria and Teesside Universities competing to convince a panel of marketing experts that they have what it takes to help the food-on-the-go retailer stay ahead in a competitive marketplace. The winning team will spend a day at Greggs’ head office in Newcastle.

Two Keynote speakers will address, ‘The Changing Face of Graduate Recruitment’. Margaret Fay CBE DL, brings a regional perspective as a former Chair of One North East, while Roisin Currie, People Director at Greggs, brings an organisational and retail sector perspective.

Graeme Nash, Head of Customer and Marketing at Greggs said: “Over the years we have been running the Marketing Challenge we have been hugely impressed by the calibre of work and enthusiasm that the students have brought to their projects. I’m looking forward to seeing the innovative ideas they come up with in response to our brief on ‘Young Adults and Greggs: Keeping the Brand Contemporary.

The Greggs Marketing Challenge event is being held on Wednesday 15 February from 17:30 at the University of Sunderland, Tom Cowie Campus, Prospect Building.

 

greggs trophy marketing 2016
Greggs Marketing Challenge trophy 2016

published on: 10 February 2017